How To Create An Events Website

Do you organize events? A well-designed website can help you promote them, manage registrations, and sell tickets. But if you’ve never created a site, you’re likely wondering how to get started.

Fortunately, user-friendly platforms like HeroBuilder make it easy to create an events website (and any other type of site). They offer pre-made templates that you can customize to align with your needs, and tools for promoting events and managing ticket purchases.

In this guide, we’ll walk you through the key elements of an events website. We’ll then show you how to create one with HeroBuilder. Let’s dive right in!

Essential Features for an Events Website

Before you start designing your events website, you’ll need to think about the features you’ll need. 

Here are some event management tools to consider:

• An event calendar to display upcoming events with dates, times, and locations.
• Registration and tickets so users can sign up or purchase tickets online.
• Ecommerce integration for selling tickets or merchandise through secure transactions.
• Customizable event pages where you can provide detailed descriptions, images, and videos for each event.
• Email marketing tools for sending reminders, updates, and confirmations to attendees.

Of course, there are other essential features which apply to all websites. These include search engine optimization tools to help you gain visibility in search engines, advanced marketing tools, social media integration, and more. 

How to Create an Events Website

There are three main components you’ll need for your website:

• A domain name: your site’s address (e.g., supercoolevents.com).
• Web hosting: this service stores your site database and content.
• Website builder: this helps you design your site.

WordPress is the most popular website builder, powering over 40 percent of sites. It’s free and open-source software, but you’ll need a hosting provider. 

Many web hosts like NameHero offer WordPress-specific plans which include a domain name. Starter packages are typically quite affordable, and WordPress will be automatically installed for you.

However, designing a WordPress site can be difficult and time-consuming. You’ll need to browse hundreds of themes to find a suitable one for your site, install essential plugins, and more.

This is where HeroBuilder comes in handy. This AI website builder creates a custom website for you in WordPress, based on your preferences. It also installs the tools you need to promote your events.

Plus, you’ll have everything in one place: a domain name, hosting, and your site. 

So, here’s how to create an events website with HeroBuilder.

Step 1: Create a HeroBuilder Account and Provide Some Details

You can use HeroBuilder for free for up to four days. So, create your account, then click on the button to start a new website:

Enter a name of your site, and HeroBuilder will prepare the WordPress installation. It will then ask you to provide some information about your website.

So, describe your business in a few sentences, and explain what your website will be about. For example, you might run an educational hub and want a website to promote talks, workshops, and more.

Also, select a tone for your website:

Next, you’ll need to choose a goal for your site. In this case, it’s to promote events:

Pick a site structure as well. One-page sites work best if you only host one event (like an annual conference), while a multi-page website is ideal if you organize many events and you want to dedicate a page to each one:

Now, HeroBuilder will present a large selection of event website templates, based on your previous input:

Select a template, then choose the pages you want on your website:

That’s it! HeroBuilder will now create your site according to your selections.

Step 2: Customize Your Website

When your site is ready, you can access the WordPress dashboard. Here, you can view and edit your pages, install plugins, add new posts or pages, and more.

There’s also an AI Writing Assistant to help you create your content:

If you go to Appearance > Editor, you’ll launch the WordPress Site Editor where you can customize your pages and template parts like header and footers:

Choose what you want to work on. Each page or template is made up of blocks. Select any block to customize it, using the settings on the right:

For example, if you click on a heading, you can change the text, add a different color or font, configure the alignment, and more.

To add a new block, click on the plus (+) icon. You’ll find elements like buttons, images, lists, videos, tables, and more.

Just remember to save and publish your changes when you’re done.

Step 3: Add Your Events

One of the best things about HeroBuilder is that it automatically installs the plugins you need on your site. In this case, it adds The Events Calendar, which you can access by clicking on Events in your dashboard.

The plugin takes you through a setup process to create your events and calendar:

Select a calendar display, then choose your date format, timezone, and currency symbol:

You’ll also need to add an event organizer:

Create an event venue as well:

If you want to sell tickets through your website, you’ll need to install the Event Tickets add-on:

Once you complete the setup, you’ll be taken back to the dashboard. Click on Events > Add New Event and add some details about your event:

Choose a date and time, location, organizer, and more:

When you’re ready, click on Publish.

Step 5: Configure Tickets

If you enabled Event Tickets, you’ll see a Tickets section in the admin dashboard. Click on it and select Configure Settings:

Here, you can choose which post types will have tickets (e.g. Events), and where the tickets will be displayed (e.g. below or above the event details). You also have the option to require users to log in before they RSVP or purchase tickets:

Now, scroll back up to the top and select the Payments tab. If the events are paid, you’ll need to enable Tickets Commerce.

Then configure the online payment methods by connecting to Stripe and/or PayPal:

Note that once you enable Tickets Commerce, the plugin automatically creates a Checkout and Order Completed page for your visitors. 

If you navigate to the Emails tab, you’ll see the transactional messages:

You can click on any email to customize the template. 

Now, you’re likely wondering how to create tickets. So, open the event you created earlier and see a new ticket section. Click on New ticket:

Then, fill in the required information, including start and end sale dates, price, and more:

If it’s a free event, you may still need to provide tickets (if you have limited capacity). As you might have noticed, there’s also an option to create an RSVP instead. 

Step 6: Display Your Calendar

The Events Calendar adds blocks to your website, which you can use to display calendars, tickets, RSVP forms, and more. 

To use them, go to Pages and open a page or create a new one. Then, click on the plus (+) sign and look for the Tickets and Events blocks:

To display a calendar, select Events List. You can then configure settings for your calendar, like the number of events to show:

When you’re done, click on Publish. Preview the page on the front end to see that you’re happy with how the calendar looks.

Step 7: Set Up Your Registration Form

You might also want to create a custom registration form for your event. HeroBuilder automatically installs WPForms for this purpose.

Go to WPForms > All Forms and click on Add New:

You can choose a template to get started, or create your registration form from scratch:

Once you’ve created your form, open the page where you want to display it. Click to add a new block and select WPForms:

Then, choose your registration form from the list.

Step 8: Purchase a Premium HeroBuilder Account

You’ll have access to your free event website for four days. Then, you’ll need to purchase a premium HeroBuilder account.

Your events website will be hosted on NameHero’s powerful and secure servers. You’ll also get custom email accounts and essential features like an SSL certificate.

Plus, you’ll be able to connect your site with a custom domain, which you can purchase from NameHero:

A premium account unlocks full access to WordPress. This means you can install more plugins and create a custom event website.

Conclusion

With a professional event website, you can sell tickets and accept registrations online. HeroBuilder uses AI to generate a site that meets your needs. You can customize your website in WordPress and configure the tools for promoting your event online.

For example, HeroBuilder automatically installs The Events Calendar plugin for you. This enables you to create events and calendars, manage ticket sales, offer RSVPs. You’ll also have access to the WPForms plugin to collect event registrations.

Do you have any questions about creating a website for your event with HeroBuilder? Let us know in the comments section below!