How to Create a SaaS Landing Page

You might have an amazing SaaS product, but if your landing page doesn’t effectively convey its value, you’ll struggle to convert visitors into customers. So, what do you do?

First, you’ll need to make sure that it has all the necessary elements to hook people and guide them toward making a purchase. It’s also important to use a reliable landing page builder and hosting provider so that there are no issues with performance and security. 

In this post, we’ll break down the components of a high-converting SaaS landing page. We’ll then show you how to create one for your product. So, let’s dive right in! 

What You Need for a High-Converting SaaS Landing Page

Before we show you how to create a landing page for your SaaS product, here are the elements you’ll need to consider. 

1. Compelling Headline

Your headline needs to immediately tell visitors what your product does and why it’s valuable.  

Ideally, it should do one of two things:

• Communicate the main benefit
• Solve a pain point

For example, instead of “A Marketing Suite Powered by AI” as a headline, you would write something like “Run your promotions on autopilot with our AI-powered marketing suite”. This tells the visitor what the product does and the main benefit (automation).

2. Subheadline That Adds Context

The headline is the hook that draws visitors in, while the subheadline gives them enough detail to keep them scrolling down the page.

You can use the subheadline to explain how your product works, who it’s for, and how it’s different from what’s already available on the market.

Based on the headline example above, here’s what the subheadline might look like:

“Designed for small teams, our platform combines campaign management, push notifications, and client communication into one intuitive interface.”

3. Strong Visuals or Product Demo

Next, you’ll want to show your product in action. This means adding product screenshots or an explainer video to help visitors better understand how your product works. 

Visuals can be more effective than text. Many website visitors will not have the patience or the time to read through chunks of paragraphs to learn about your product. A video will show them what to expect, requiring less mental effort on their end. 

4. Call-to-Action (CTA)

Your CTA is one of the most important elements on the page, and everything we’ve spoken about so far should point toward it. 

It should be clear, specific, and impossible to miss. You might prompt users to start a free trial, request a demo, or sign up. 

Whatever you want them to do, make sure that you use action verbs like “get” or “try”. It’s also a good idea to include low-friction phrases like “free” or “no credit card required” to further encourage people to sign up.

So, here’s what the CTA might look like: “Sign up for a free trial (no credit card requirement)”

In terms of design, there should be a significant visual contrast. If you’re using buttons, aim for white text over a darker background.

Also, feel free to display the CTA more than once. You can add it to the top, middle, and bottom of the page.

5. Social Proof

Visitors are more likely to trust your product if they know you have satisfied customers. Social proof can take different forms, including:

• Testimonials from happy customers
• Brand logos (“Trusted by 1,000+ companies”)
• Case studies that demonstrate results

If possible, use headshots and real names of clients (with their permission). For case studies, highlight impressive metrics or results, like “reduced cart abandonment by 45%”. 

6. Feature Highlights with Benefits

Of course, you’ll want to list the key features of your SaaS product. However, you’ll also want to highlight the benefits of these features to show visitors how they can help.

So, instead of “real-time metrics”, you could write “Stay on top of your marketing performance with real-time metrics”. 

Try to use icons or graphics to separate features. You could even dedicate a section to each item. 

7. Trust Builders

Finally, you’ll want to ensure that you include trust builders. Even if your product looks promising, some people may hesitate if they’re unsure about security or support.

Trust signals offer peace of mind. They include things like:

• Security badges (SSL, SOC 2 compliance, etc.)
• Money-back guarantees
• Transparent pricing or billing terms
• Customer support availability (chat, email, phone)

This information should be easily visible. Place it near the call-to-action or signup form. 

How to Create an SaaS Landing Page

Creating landing pages that convert is not as difficult as you might think. We recommend WordPress as your platform, since it’s highly customizable and gives you access to tons of tools. 

If you’re busy developing your SaaS products, you might not have the time to create a landing page from scratch. Fortunately, an AI website builder like HeroBuilder can do the groundwork for you. 

Powered by AI, HeroBuilder creates a landing page that’s tailored to your niche and needs. All you have to do is state your preferences, and it will create your website in WordPress. 

You can use HeroBuilder for free for up to four days, then upgrade to a premium plan and use a custom domain name. Plans include SSL certificates, professional email accounts, and other essential features. Plus, your site will be hosted on NameHero’s secure servers.

So, here’s how to create your landing page with HeroBuilder.

Step 1: Provide Information about your SaaS landing page

Start by creating an account with HeroBuilder. Then, click on Add New to create a website and provide a name.

HeroBuilder will then install WordPress and walk you through a setup process. First, you’ll need to specify the type of website: 

Select Landing Page, then describe your product and the landing page. It’s a good idea to include the elements that we discussed above:

You’ll also need to add the link that your CTA will lead to, and select a tone for the site (friendly, inspirational, persuasive, etc).

HeroBuilder will now create some professional templates for you. Choose your preferred design:

That’s it! It will now generate the landing page for you, based on your preferences. 

Step 2: Customize Your Landing Page Design

When your landing page is ready, HeroBuilder will take you to the WordPress dashboard. If you click on Appearance > Editor, you can customize the design:

Click on Pages and select to edit the homepage. The page will open in the block editor, where you can select elements and customize them:

You’ll notice that HeroBuilder added all the elements that we requested, including features and benefits, testimonials, and CTAs:

However, you can also add new blocks, like videos, social icons, lists, tables, and more:

To configure global design options, click on the Styles tab and choose the component you want to customize (like typography, colors, background, etc):

For instance, you might choose to change the color of headings on your landing page:

Spend some time familiarizing yourself with all the available options in the block editor. This will help you create a unique landing page that reflects your branding.

Conclusion

Your SaaS landing page should contain elements like calls-to-action, social proof, and compelling headings in order to drive conversions. You’ll also want to highlight your product’s benefits and use trust signals like money-back guarantees.

HeroBuilder makes it easy to create a high-converting landing page. It generates your site in WordPress, based on your preferences. You can then customize the landing page in the user-friendly block editor.

Are you ready to create the best SaaS landing page for your business? Get started with HeroBuilder today!