How to Create A Lead Capture Page That Converts

A lead capture can serve different purposes. You might use it to grow your email list, boost sales, or collect reservations for an upcoming event. But if it’s not optimized for conversions, you’ll struggle to get the desired results.

Your lead capture page should contain all the right ingredients to drive conversions. These include engaging visuals, a user-friendly form, clear calls-to-action, and more. Plus, you’ll want a powerful website builder to design your page. 

In this post, we’ll show you what makes a great lead capture page and how you can easily build your own. Let’s dive right in!

What Is a Lead Capture Page?

A lead capture page is designed with one goal in mind: to capture contact information from visitors. Think of it as a landing page built specifically for lead generation.

For instance, you might be launching a new course soon and want people to book an early seat. Or, you want them to be the first to know when your new product is released. 

You could even offer them something in exchange for their email address, like a free ebook, checklist, or discount code.

Ideally, a lead capture page should be distraction-free: no menus, external links, or elaborate designs. It must contain a clear message and a strong call-to-action if you want to be effective. 

What Your Lead Capture Page Should Contain

Let’s take a closer look at what you should include on your lead capture page.

A Powerful Headline and Subheadline

Your headline is the first thing visitors will see, so it needs to immediately communicate the value of your offer. Otherwise, they might instantly lose interest and exit the page. 

Try to create a headline that focuses on a benefit or outcome, like:

• Join my 7-day challenge to skyrocket your sales
• Get the free template that grew our email list by 200%

It’s a good idea to include numbers and power words for impact. However, try to keep the headline short – you can add more details in the subheadline.

The subheadline is ideal for providing more information about your offer. You can use it to address a common pain point or elaborate on the benefit that you highlighted in the main headline.

For example:

• Make cart abandonment a thing of the past with my free, action-based tutorials. 
• This guide will show you how to convert more customers without spending money on ads. 

One or two sentences will be enough. You’ll be giving more details further down the page. 

Engaging Visuals

Adding images to your lead capture page will help boost engagement. If you’re offering a lead magnet, like a free ebook or checklist, include a screenshot of it. You could also embed a product demo video. 

If you’re presenting yourself as an expert or coaching professional, you’ll want to add a profile photo. This will help build trust as people can see the face behind the name. 

Benefit-Focused Bullet Points

Okay, it’s time to provide more details about your offer. 

Instead of a big block of text, which readers will find overwhelming, use bullets to outline the core benefits of your offer. Bullet point lists are easier to scan and digest. 

Now, many people will want to know: “What’s in it for me?”

Your list should answer this question. So, include things like:

• Learn the exact formula that successful marketers use to double conversions
• Reduce burnout with templates that streamline your workflow

Aim for three to five bullet points that touch on different pain points or outcomes.

A Simple Lead Capture Form

Of course, since you’re capturing leads, you’ll need a form. You’ll want to keep this as short and simple as possible. 

Collecting the name and email address is usually enough. Avoid asking for unnecessary information like phone numbers in your lead generation form.

Plus, too many fields or unclear instructions can harm your conversion rate. 

A Clear CTA (Call to Action)

Finally, you’ll need a powerful CTA. This should tell potential customers what they need to do AND what happens when they click on the button. 

You’ll need to make the CTA specific and benefit-driven. Here are some examples: 

• Download My Free Guide to Boosting Sales
• Get Instant VIP Access
• Join the Free Workshop Now

Your CTA should also stand out visually. Try to use white text over a vivid or dark color, like bold blue or dark orange. Also, make sure to place the CTA in a prominent place. 

How to Create a Lead Capture Page That Converts

You’ll want to use a reliable platform like WordPress for your lead capture page. This content management system is very customizable and helps you boost conversions with neat forms, professional designs, and more. 

If you don’t have the time or patience to create your lead capture page, or perhaps you need help getting started, we have the solution: HeroBuilder.

Powered by AI, this website builder will create the page for you in WordPress. It will simply ask you some questions, and then design the content according to your preferences. 

You can try HeroBuilder for free for four days, then upgrade to a premium plan. Your lead capture page will be hosted on NameHero’s powerful servers, and you’ll be able to connect to a custom domain.

Let’s show you how easy it is to create a lead capture page with HeroBuilder. 

Step 1: Describe Your Lead Capture Page

Once you create a HeroBuilder account, you can immediately add a new site. Give the project a name (you can change this later):

HeroBuilder will now install WordPress and ask you for some information. First, you’ll need to choose a type of site. In this case, it’s a landing page:

Then, describe your lead capture project and tell HeroBuilder what you want on your page (e.g., bullet lists, clean form, etc):

Here, you can also include a link for your CTA button and choose a tone for your page, like friendly, inspirational, and informative.

HeroBuilder will now generate a selection of landing page templates based on your description:

Choose your favorite design and wait for HeroBuilder to create your content. 

Step 2: Customize the Lead Capture Page

When your lead capture page is ready, HeroBuilder will direct you to the WordPress admin dashboard. 

Go to Appearance > Editor:

Then select Pages and click to edit the homepage:

You can now customize the lead capture page with the block editor. For example, if you select the placeholder image, you can replace it with a screenshot of your freebie:

Simply select any block on the page and use the settings on the right to customize it. You can even add new blocks:

If you don’t like the fonts or color scheme, you can change them from the Styles tab:

Remember to save your changes when you’re ready.

There are other things you can do from the WordPress dashboard. For instance, if you go to Plugins > Add Plugin, you can look for tools or features to add to your site, like social media feeds:

Take your time to get to know the full capabilities of WordPress. When you get a paid HeroBuilder plan, you’ll have complete access to the dashboard, which means you can create a truly custom lead capture page for your business.

Conclusion

A lead gen page should prompt visitors to give you their details in exchange for a free gift or another benefit, like a discount. It’s designed to help you grow your email list or build a base of qualified leads, with elements like a good lead capture form, engaging visuals, and clear benefits for your target audience.

HeroBuilder helps you create a lead capture page that aligns with your needs. It designs your content in WordPress and lays all the groundwork for you. Then, you can customize the page to your exact liking.

Are you ready to capture leads with high-converting landing pages? Sign up for HeroBuilder today!