If you own or manage an online business, you’ll need to develop a Search Engine Optimization (SEO) strategy. This will involve building your link equity to boost domain authority in your industry or niche. However, if you’re new to SEO, you might be wondering what link equity is and why it’s important. To put it […]
Category: Marketing Tips
How to Forward with Masking: And Is It a Good Idea?
Updated: 7/12/2023 Forward with masking is a kind of redirect that lets you display content from another web page to users but keeps the original URL in the address bar. Here’s an overview of how it works, its implications, and whether or not it’s a good idea for your website. What is Forwarding with Masking? […]
When Is The Best Time To Market Your Reseller Hosting Business?
Prior to starting Name Hero, I spent six years exclusively doing digital marketing. Managing multi-million dollar ad budgets along with developing a patent-pending tracking and analytics platform, it’s safe to say I learned a thing or two about the best times to market to potential customers. One thing every marketer must be aware of and […]
5 Steps To Effectively Market Your Web Hosting Company
The biggest thing that held back my first web hosting company [back in the early 2000s] was I didn’t know how to effectively market. Like most Internet Entrepreneurs, I was very technical, but lacked some of the most basic sales skills that allowed for my companies to “take off.” Immediately after graduating college in 2007 I […]
How Resellers Should Leverage Inbound Marketing To Compete Against Large Corporations
Rather you already have a client-base and are offering web hosting as an up-sell to your primary service or you’re a brand-new web host – marketing and advertising plays a critical role to your long term success. You can have the very best company with the best products, services, and customer support, but if no […]
7 Steps To Develop A Killer Marketing Plan
A “good idea” will only get you so far being an Entrepreneur. Conference-after-conference I hear tons of amazing ideas for new websites, apps, products, and services but very few of these people are actually successful. Specifically, while speaking at a dating conference in Los Angeles several years ago, two very bright Entrepreneurs explained to me […]
Always Be Closing – The Keys To Lead Generation Success
In my downtime I like to watch movies about Entrepreneurs or business. They inspire me and often give me ideas for new businesses or strategies that will separate me from the rest of the herd. One of the most motivating segments comes from the 1992 movie, Glengarry Glen Ross. Blake, played by Alec Baldwin, is an alpha dog […]