Landing pages are designed for a specific goal. Typically, they’ll convert visitors into leads or customers by motivating them to join your mailing list, register for an event, or buy a product. But how do you design a good landing page?
Fortunately, you can easily create a landing page using a page builder. These tools provide beautiful landing page templates and a drag-and-drop editor with plenty of customization options. Plus, you’ll be able to add all the features you need to encourage visitors to complete the desired action.
In this post, we’ll take a closer look at landing pages and their uses. Then, we’ll show you how to create a landing page in just four steps. Let’s get to it!
What is a Landing Page?
A website consists of various web pages like a homepage, blog page, and contact page. However, a landing page is different because it has one single focus.
On your homepage, you might provide details about your business, promote popular products, and direct visitors to other sections of your WordPress site. On the other hand, a landing page is a standalone page that has a very specific goal.
Essentially, it’s designed to convert visitors into serious leads or customers. A high-converting landing page naturally guides users toward a desired action, like signing up for your newsletter, purchasing a product, or registering for an event.
A landing page will usually contain a clear headline, persuasive copy, and a strong call to action (CTA). Simple landing pages can be more effective since there are fewer distractions.
Common Use Cases for Landing Pages
A successful landing page increases your site’s sales or conversions. It urges visitors to complete the following actions:
- Sign up for a service or trial
- Buy (or pre-order) a product
- Join your mailing list
- Create an account
- Register for an event
- Download materials (e.g. free eBook, recipe, catalog)
- Book an appointment or consultation
Note that you can have as many landing pages as you like. For example, some website owners (and designers) set up multiple landing pages to run A/B split tests. This enables them to see which layouts, images, CTAs, and messaging are most effective.
You can also design different landing pages if you want to set up a click funnel. In order to present a tailored CTA, you’ll send visitors through a series of pages, and their responses determine where they land.
Finally, you might create a landing page to set as your homepage. This is only worth considering if you want to launch a one-page website e.g. for a portfolio or personal site.
How to Design a WordPress Landing Page (4 Steps)
By now, you should know whether a landing page is the right choice for your website. With that in mind, here’s how to create a landing page.
1. Choose a Landing Page Builder
Page builder platforms (and/or website builders) make it easy to design pages visually without code. They often provide an intuitive drag-and-drop builder and beautiful pre-built templates.
HeroBuilder is an AI website generator that you can also use to design a high-converting landing page:
What’s great about HeroBuilder is that you can create a free landing page, and you’ll only need to pay once you’re happy with the service. This AI tool creates your page in WordPress, so once you purchase plan, you’ll have full access to this powerful content management system.
Plus, your landing page gets hosted on optimized LiteSpeed web servers, which accelerate loading times to help keep visitors engaged.
2. Generate Your Landing Page Template
As we said, it’s completely free to register for a HeroBuilder account. To get started, you’ll need to provide some information so the tool can generate a landing page that meets your requirements.
For example, it will ask you to select your industry and enter the name of your page. You’ll also need to specify the purpose of your landing page, such as growing your email list, selling products/services, or promoting an event:
Then, you can decide whether to create a one-page layout or a multi-page site. Since you’re designing a landing page, you’ll need to choose the first option. All of your content will be displayed on one page:
After that, HeroBuilder presents a tailored collection of stunning pre-made templates, based on your responses:
It has an extensive template library, so make sure to have a proper look around to find the right design for you.
Once you select your landing page template, HeroBuilder starts generating your site. The website builder adds all your content, styles, and plugins in just a few minutes.
3. Customize the Landing Page Design
Your new landing page will open in the WordPress Site Editor. Here, you can turn your template into a custom landing page that’s unique to your brand or business.
WordPress uses columns and rows to structure pages. In each of these elements, you can add WordPress blocks like headings, buttons, images, etc.
If you’re not great at putting blocks together, you can insert a block pattern by clicking on the + icon at the top of the editor. Then, switch to the Patterns tab:
These are pre-made sections, designed for specific purposes. You can find options for CTAs, featured selling, social media, and more.
You can also upload your own images, remove any block you don’t need, and rearrange items. To customize a block, simply highlight it and locate the settings to the right of the screen:
The general settings allow you to change the width, position, justification, and format. Meanwhile, if you switch to the Styles section, you can apply a background image, change the font choice and colors, add borders, and more.
4. Insert Key Elements
As we’ve discussed, creating landing pages is about driving visitors to complete a specific action on your site. Therefore, there are some useful features you might like to add to your page template (if HeroBuilder hasn’t incorporated them already).
For starters, every landing page needs a strong call to action. This should have a captivating heading and a subheading that provides information about your offer:
Naturally, you might need to tweak the content to reflect your exact product/event information. You can adjust the text directly in the WordPress Block Editor.
If you’re trying to motivate people to join your mailing list, you’ll need a signup form. Fortunately, HeroBuilder comes with WPForms pre-installed. However, the free version is limited to contact forms, so you’ll need to upgrade to a premium plan to get access to more form types.
It can also be a good idea to insert links to your social media pages so that visitors know where else to find you. You could even add testimonials to your landing page to establish credibility and build trust with new customers.
Conclusion
A WordPress landing page is the ideal way to encourage visitors to purchase a product, register for an event, or sign up for your newsletter. The easiest way to get started is to leverage a powerful website builder that offers more than just landing page creation.
To recap, here’s how to design a landing page for a WordPress site:
- Create a HeroBuilder account.
- Generate your landing page template.
- Customize the landing page design.
- Insert key elements.
Creating landing pages with HeroBuilder is much simpler than using other landing page plugins. You can generate your page in minutes, and customize every aspect of the design in a user-friendly interface. Get started for free today!
Sophia is a staff writer at WordCandy.co, where she produces quality blog content for WordPress plugin and theme developers, hosting providers, website development and design agencies, and other online businesses.
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