Best Website Builders for Creative Agencies

You might run a general-purpose agency, or specialize in web development, website design, advertising, or something else. Either way, a professional website enables you to showcase your work, improve your branding, and win new clients.

A website builder is the quickest way to launch a unique agency website. However, you’ll have to make sure that you incorporate essential elements like a portfolio, contact forms, and an authoritative blog. Plus, you’ll need impressive web design to demonstrate your skills and expertise.

In this post, we’ll discuss essential features for an agency website. Then, we’ll look at the best website builders and show you how to design your own website. Let’s get started!

What Makes a Good Creative Agency Website?

The best agency websites have a handful of features in common, whatever their niche.

Here are some features to consider for your site:

• A diverse portfolio. This demonstrates your creative capabilities and helps you win new clients. You’ll want to use high-quality images and organize projects into categories.
• Great web design. It allows you to make a lasting impression. You’ll need your site to appear professional and visually appealing. You could also incorporate cool interactive features like animations.
• Easy navigation. Your website should provide excellent user experience (UX), so that you’re more likely to retain visitors and reduce bounce rates.
• Contact details. Many businesses include an email address and telephone number in the website footer. You could also display links to your social media profiles.
• Website forms. Thesemake it easy for potential clients to get in touch. They’re also great for tracking user behavior and enrolling people into your email marketing.
• Testimonials. Reviewsare the best advertisement for your services. Since they leverage real customer opinions, they help you nurture trust and confidence with new clients.
• A blog. You can write articles thatshowcase your expertise and help you build authority in your industry. More than that, a blog provides opportunities to target relevant keywords to improve your search engine rankings.
• Strong calls to action (CTA). The best marketing agency websites present CTAs at various points in the client journey, but you could position your main CTA in fixed places like your menu. This could include prompts like “Get a quote” or “Book a consultation”.

This is the minimum criteria of what you’ll need to design agency websites. There are other useful features to consider, like introductory videos, newsletter opt-in forms, and more.

3 Best Website Builders for Creative Agencies

Now that you know what features you’ll need, let’s explore three of the best website builders for creative agency sites.

1. HeroBuilder

There are two main reasons why HeroBuilder tops our list for the best agency website builder.

The first thing is that it gives you access to the WordPress platform, which is arguably the most customizable content management system (CMS) on the market.

Secondly, it leverages the power of AI to drastically speed up the time it takes to build a website.

HeroBuilder generates a collection of stunning pre-made templates based on your specific needs and preferences. Using the WordPress block editor, you’re free to modify every aspect of the web design to reflect your unique branding.

Additionally, the website builder adds all essential web pages including a services page, portfolio, testimonials, and a blog. It also automatically imports all styles, content, and plugins that you’ll need for your website to function.

For instance, HeroBuilder auto-installs WooCommerce if you want to sell products/services. It might also activate SEO plugins or form plugins so that potential clients can easily get in touch. Once you have access to the WordPress dashboard, you can install any plugin you like.

Price

You can use HeroBuilder for free for four days. After that, you’ll have to upgrade your plan. Premium packages start at just $9.95 per month with super fast storage, free business email accounts, and more.

2. Webflow

Webflow is another excellent website builder for designing marketing agency websites. The main draw is the intuitive drag-and-drop editor that allows you to tweak your business website design visually.

While you do gain total creative freedom over every aspect of your site, there aren’t many website templates to choose from. This means you’ll have to be confident building pages from scratch, or adopt a minimalist approach to website design.

Like HeroBuilder, you can add a blog or online store to your agency website. Plus, you can generate password-protected pages if you want to sell your innovative solutions as memberships.

Webflow also offers a full content management system, even with the free package, which is pretty impressive. However, there are strict limitations on CMS items, so it isn’t ideal for a large or growing digital agency.

Price

You can use a limited version of Webflow for free or upgrade from $14 per month.

3. Duda

Duda is the only website builder on our list that’s designed specifically for growing agencies. This means you’ll find all sorts of useful features like SEO tools, automations, and white labeling.

Like HeroBuilder, Duda uses AI technology for page building, SEO, and content creation. This accelerates the setup process and simplifies website maintenance.

Duda does a fantastic job of streamlining your workflow. You can create reusable elements and set global design options. This makes it easy to apply your brand fonts and color scheme anywhere on your site.

Like the other website builders we’ve discussed, Duda supports CMS platforms and ecommerce functionality. Plus, all plans provide free SSL encryption and automatic backups to keep your website secure.

Price

You can trial Duda for free first, but you’ll require a paid plan for continued access. These start at $19 per month.

How to Design Agency Websites (with HeroBuilder)

HeroBuilder is one of the best website builders for agencies. Besides being the most affordable option, it also guarantees fast and reliable performance. That’s because your website gets hosted on NameHero’s LiteSpeed web servers.

Once you register for an account, enter your agency name and provide an overview of your business. Then, define your main website goals:

For example, you might want to sell services or collect email addresses.

HeroBuilder then generates a library of custom templates, based on your input:

You can preview default web pages (like the services page, testimonials, portfolio, and contact page). Plus, you can add extra pages like a team page or a section to describe your creative process.

Once that’s done, HeroBuilder installs the content, styles, and plugins needed for your site to work. That should only take a few seconds.

Then, your new website will launch in the intuitive Site Editor:

Here, you can make all sorts of changes to the layout. You can remove or re-order existing items. You can also insert new blocks like CTA buttons, forms, etc, or use the AI assistant to generate content for you.

When you’re happy with your website design, save or publish the changes. Return to the WordPress dashboard to continue editing your digital agency website. You might want to upload your brand logo, integrate a payment gateway, or list products.

If you navigate to the Plugins page, you’ll see the list of tools that HeroBuilder installed for you. These may include WPForms (for contact forms) and Simple Schedule Appointments (for online bookings).

Conclusion

If you’re serious about expanding your client base, an agency website is the way to go. You can create immersive experiences to demonstrate your skills. You can also present your best projects, list your services, and make it easy for clients to get in touch.

To recap, here are the best website builders to design marketing agency websites:

1. HeroBuilder: Best all-round option for any type of digital agency.
2. Webflow: Best for a small marketing agency.
3. Duda: Best for a scaling agency with a generous budget.

Do you have any questions about creating a digital agency website? Let us know in the comments below!