The Best Website Builder for Marketing Agencies

Website builders can be used by anyone, regardless of experience. That said, some options are better suited to specific niches. So which has the tools and features required to launch a marketing agency website?

The answer boils down to your website needs, budget, and skill level. However, you will want a tool that provides high-quality templates, built-in SEO tools, custom domain support, and more.

In this post, we’ll discuss the key factors to consider before designing websites for marketing agencies. Then, we’ll explore the best tools for the job and show you how to get started. Let’s get to it!

What Makes a Good Marketing Agency Website?

Before choosing the best website builder, it’s important to think about what you’ll need. It helps to look at successful website examples and take note of the elements they use.

Here are some factors that make a good marketing agency website:

• Impressive visuals. The best websites exhibit stunning designs, animations, and other graphic elements that create a memorable user experience (UX).
• Strong branding. As an agency, it’s important to use consistent colors, bold fonts, and unique logos to cultivate a brand identity and boost recognition.
• Testimonials. Most agency websites leverage real client testimonials. These help you establish credibility and build trust with new customers.
• Portfolio. The easiest way to convince people of your agency’s value is to show them via a well-curated portfolio of work.
• Intuitive navigation. It should be quick and easy for visitors to find what they need on your website. Content structure and organization also aid in search engine indexing.
• SEO considerations. Besides on-page search engine optimization (SEO), the best agency websites adopt technical SEO practices. This includes responsive designs and fast loading times.
• Blog page. If you set up your own blog, you can position yourself as an authority within the agency space. This is also the perfect opportunity to target relevant keywords.
• Contact forms. If you want people to get in touch, you’ll need to add simple contact forms to your pages. Some marketing agencies also display subscription forms so people can opt-in to emails.
• Social media integration. The best agency websites direct visitors to their social media platforms to learn more about the brand and see examples of work.

The best website builder for marketing agencies should enable you to implement all of the above (and more).

The Best Website Builder for Marketing Agency (3 Options)

Now that you know what you’re aiming for, here are three of the best website builder platforms for marketing agencies.

1. HeroBuilder

HeroBuilder sets up a WordPress website for you. WordPress powers over 40 percent of websites, so it’s one of the most robust platforms you can use.

While WordPress is free, it has a steep learning curve. That’s where HeroBuilder comes in.

This website builder uses AI to generate a site based on your needs and preferences. You’ll just have to enter a few details, and HeroBuilder will create your site within minutes.

You can then customize your website using the WordPress Site Editor. This is a user-friendly interface that lets you design pages and site parts like headers and footers using blocks.

For example, you can add social media icons and links, images, videos, galleries, buttons, and more.

HeroBuilder will generate essential pages like Testimonials, Services, Portfolio, and Contact. However, you’re free to add more pages if needed.

If you’re selling services online, HeroBuilder will install WooCommerce for you. This is the leading ecommerce plugin for WordPress sites.

You’ll also have the WPForms plugin for creating custom forms, and you’ll be able to install SEO plugins like Yoast SEO and Rank Math,

Price

You can use HeroBuilder for free for four days. After that, you’ll have to purchase a premium plan which unlocks full access to WordPress. These start at $9.95 per month and come with extras including a free SSL certificate and professional email accounts.

2. Webflow

Webflow is a versatile website builder that helps digital marketing agencies create professional websites. The drag-and-drop builder lets you design pages visually, which is much easier for less tech-savvy users.

Webflow offers a fully-fledged CMS, even with the free package. However, CMS items and collections are limited, meaning you might need to spring for a higher-tier plan if you have lots of content.

With a premium plan, you can remove the Webflow badge and connect your site to a custom domain. You’ll also be able to create password-protected pages, which opens up the potential to sell memberships.

Webflow will power up your SEO game with schema markup, XML sitemaps, and structured search support.

Price

You can use a restricted version of Webflow for free using a subdomain. Premium plans range from $14 – $39 per month, or you can contact Webflow to discuss enterprise pricing.

3. Wix

Wix is a popular cloud-based website builder that streamlines the website creation process. Like HeroBuilder, Wix uses AI, so it only requires a bit of input from you to launch your marketing agency website.

The template selection isn’t massive but the designs are stunning, making it easy to establish a professional online presence. Like Webflow, it provides a drag-and-drop editor so you can make a completely customized website without coding skills.

Wix may be the right website builder if you want to monitor website traffic and visitor behavior. These insights are included in the basic tier, which also gives you a free domain name.

However, you’ll need a higher package if you want to list your marketing services, accept payments, or create a loyalty program. This is also the case if you wish to leverage marketing features like lead capture forms and customer accounts.

Price

You can get started with Wix for free. When you’re ready to upgrade, paid plans start at $17 per month. However, you’ll likely need at least the Core package for marketing features, which costs $29 per month.

How to Set Up Your Marketing Agency Website

As you can see, the most cost-effective option on our list is HeroBuilder.

Another bonus of this website builder is that it guarantees peak performance. That’s because your site gets hosted on NameHero’s LiteSpeed web servers which deliver 99.9 percent uptime.

Getting started with HeroBuilder is quite easy. Once you register for an account, you can choose a website name and describe the nature of your business:

Then, define your website goals. For instance, you might want to attract organic traffic, sell your marketing services, or get email subscribers.

HeroBuilder will then generate a collection of personalized templates for your agency:

It will also add essential web pages like services, testimonials, and a portfolio. You can select the pages you want:

Now, HeroBuilder will install relevant plugins, content, and styles. Your professional-looking website should open in the WordPress Site Editor where you can remove, re-order, or modify existing items:

You can also insert new blocks like images, buttons, forms, etc.

Once that’s done, navigate to the WordPress dashboard. This is where you’ll manage your marketing agency website. You can upload your logo, install new plugins, create more pages, integrate a payment gateway, and more.

Conclusion

Marketing agencies need websites to establish an online presence, capture leads, and build a brand identity. To simplify the website-building process, it’s best to use a website builder that offers all the tools and features you need.

HeroBuilder is an AI website builder that creates your site in WordPress. It pre-installs ecommerce features, form plugins, and other essentials for you. Your site also gets hosted on NameHero’s secure and optimized servers.

Are you ready to create a stunning website for your marketing agency? Get started with NameHero today!