3 Email Deliverability Tools for Your Business

Not every email you send is going to reach subscribers’ inboxes. It’s possible for your emails not to arrive entirely or to end up in the spam folder. If this is happening with your mailing list, you have an email deliverability issue on your hands, and you need to solve it quickly.

An email deliverability solution means your messages will reach your users. They’ll be able to see them in their inboxes, engage with your content and offers, click on links, and everything else you want from email subscribers.

In this article, we’ll explain the concept of email deliverability. Then we’ll introduce you to some of the best email deliverability tools you can use to ensure that your messages arrive as intended. Let’s get started!

What Is Email Deliverability?

Email deliverability or your delivery rate is the percentage of emails that reach user inboxes. If you send 100 emails and only 50 arrive, you have an email deliverability rate of 50%.

The average email deliverability rate across all industries is somewhere between 70-100%. If yours is much lower than this, your emails are likely being flagged as spam.

However, there are other factors that can affect your email deliverability rate, such as:

• Poor sender reputation. This refers to how “trustworthy” your sender email domain is. If you use an email server that is known to engage in spam, it’ll have a poor sender score or reputation. This means it’s likely that your emails won’t make it into users’ inboxes.
• Using invalid email addresses. It’s a great idea for businesses to “prune” their email lists regularly. This helps you clean up subscribers who never open your emails or have duplicate/invalid addresses.
• Receiving direct spam complaints. If you’ve ever flagged an email as spam, you know how simple it is. It’s your job to ensure that any emails you send can’t be misconstrued as spam to avoid as many complaints as possible.
• Low subscriber engagement. If most of your subscribers never open your emails, some email service providers might start flagging them as spam. A low open rate is typically a sign that you need to rethink your email strategy to increase customer engagement.
• Problems with your email server. Some hosting servers are not configured to send emails through Simple Mail Transfer Protocol (SMTP). That’s why it’s typically a good idea to use either dedicated email hosting or a provider that offers support for email sending.

If you’re having issues with email deliverability, chances are your business is affected by one of the above factors. You may be using an email service with a poor sender reputation or your campaigns may lean too hard into using words that trigger spam traps.

Solving your deliverability issues is key to a successful email marketing campaign. The best way to do that is by using what we call email deliverability tools.

3 Best Email Deliverability Tools for Your Business

Now, let’s look at some email deliverability tools that can benefit your business. Some of these are email marketing providers that offer email deliverability solutions.

What type of tool you decide to use should depend on your particular issues with email deliverability.

For example, if you’re using an email hosting service with a good sender score or reputation, you’ll want to choose a tool that offers spam testing. This way, you can find out why your business still has a poor email deliverability rate.

1. Constant Contact

Constant Contact is an email marketing platform. You can sign up for an account and use a custom email domain to send campaigns through their servers.

This well-known platform has excellent email deliverability rates. If your campaigns are not getting to recipients’ inboxes, even when using a tool like Constant Contact, you might consider reworking your email content to avoid spam filters.

With Constant Contact, you have access to a campaign builder. This enables you to create emails using drag-and-drop tools, which makes the process much easier.

You can also automate emails so they are sent when subscribers meet specific criteria, or at set dates. Plus, you’ll get access to in-depth analytics, which include your email deliverability rate.

Price: Plans start at $12 per month.

2. Brevo

Whereas Constant Contact focuses mostly on email, Brevo adds other marketing channels to the mix. With this marketing tool, you’ll be able to send email and SMS campaigns, and engage with customers via live chat.

Brevo offers a drag-and-drop builder for email campaigns, as well as automation and scheduling tools. On top of that, you get access to analytics and metrics to measure the success of your campaigns, including email deliverability.

Overall, you can’t go wrong with using either Constant Contact or Brevo as email marketing tools. However, Brevo might be a better option if you also want to focus on other marketing channels.

Price: There’s a free plan available, while paid tiers start at $25 per month.

3. GlockApps

GlockApps offers both spam and email deliverability testing. This email deliverability tool enables you to test your campaigns for potential spam triggers, and to check their inbox placement.

The service offers two free reports. These reports include data such as your sender score and an overview of any deliverability issues the tool can identify. GlockApps also includes direct recommendations within the reports, which means they can help you figure out how to solve deliverability issues.

If you’re having problems with email deliverability and you’re not sure what the cause is, you can run a free check using GlockApps. This will tell you if you need to switch email hosting or marketing providers.

Premium plans may not be worth it unless you’re sending hundreds of emails per month. In that case, solving email deliverability issues will likely have a significant impact on your business that will offset the cost.

Price: You get two reports for free. Paid plans start at $59 per month for up to 360 reports.

Alternative Solution: Use a Secure Email Hosting Provider

If you’re running into email deliverability issues, one way to solve them is by using an email hosting service with a great sender reputation.

NameHero offers email hosting plans that support multiple accounts and sender domains:

These plans are perfect for a business that wants to send emails to customers from a dedicated address, and not a @gmail.com or @hotmail.com account.

Every plan guarantees that your emails will arrive in the recipient’s inbox (as long as you’re not spamming them!). This is because each plan comes with a dedicated IP address.

In other words, your email deliverability won’t be affected by other activities on the same server. It all depends on the messages you send to your customers.

Plans also support multiple email protocols including SMTP. That means you can use them to send transactional emails from your website such as registration confirmation and password recovery messages.

With NameHero, you can have email and web hosting all in one place. You can even use our services to register a custom email domain, so you don’t have to jump from provider to provider to get the solutions you need.

Conclusion

Email deliverability is critical for any business with a list of subscribers or a website. If your email deliverability rate is low, your messages won’t make it to users’ inboxes or past spam filters. The easiest way to avoid this issue is to use an email deliverability tool with a great sender reputation.

If you’re running into email deliverability issues, consider using a tool such as GlockApps to analyze your campaigns and see what pops up. Once you know what the problem is, you can get to work on solving your deliverability issues.

At NameHero, all email hosting plans come with a dedicated IP address to help boost your deliverability rate. Sign up for a plan today!