When I launched NameHero back in 2015, I had one goal: to make hosting as easy and efficient as possible for resellers and MSPs. A critical piece of this puzzle? Web Host Manager (WHM)—the powerhouse control panel that drives your hosting business. If you’re serious about succeeding as a reseller, mastering WHM isn’t optional—it’s essential.
In this post, I’ll walk you through the basics of WHM, how to white-label your hosting brand, and the steps to configure hosting packages that’ll wow your customers. Let’s dive in!
What is WHM, and Why Does It Matter?
If hosting were a car, WHM would be the engine. Sure, cPanel is where your customers log in and manage their websites, but WHM is where the magic happens. It’s the parent system that creates, manages, and customizes all your customers’ accounts.
When you purchase a reseller hosting or CloudShield VPS package from NameHero, you get your very own WHM account. This is your command center, giving you total control over branding, resource allocation, and customer management—all under your name, not ours. That’s the beauty of white-labeled hosting: it’s your business, your way.
Step 1: Verify Your Private Name Servers
First impressions matter, and your private name servers are where professionalism begins. Private name servers (like ns1.yourbrand.com
and ns2.yourbrand.com
) give your hosting business a polished, trustworthy feel.
Here’s how to check your setup in WHM:
- Log in to WHM and search for “Basic WebHost Manager Setup.”
- Scroll down to the name server section and confirm they’re correctly set to your custom ones (configured via your domain registrar).
- If you haven’t set them up yet, don’t panic—use the root name servers temporarily while you get everything ready.
Step 2: Customize Your Branding
You’re not just selling hosting; you’re selling your brand. WHM makes it easy to deliver a seamless, white-labeled experience for your customers. Here’s how:
- Upload Your Logo: WHM supports both light and dark mode logos (200x100px in SVG format). Make sure your logo shines on both.
- Adjust Colors: Match the interface color scheme to your brand’s palette.
- Add Custom Links: Include shortcuts to your help desk, knowledge base, or any other resource that enhances your customer support.
After customizing, preview your updates by going to “List Accounts”, clicking the orange cPanel icon next to your master account, and viewing the customer-facing interface. Trust me, a polished brand experience builds instant credibility.
Step 3: Create Hosting Packages
Now it’s time to build the products your customers will buy—your hosting packages. Think of these as the different tiers of service you’ll offer. Starting simple is key: aim for two or three packages to cover beginner to advanced customers.
Here’s how to set up your first package:
- Navigate to “Add a Package” in WHM.
- Configure your settings:
- Disk Space: Limit in MB (e.g., 1024MB = 1GB).
- Bandwidth: Set monthly data transfer limits.
- Addon Domains: Decide how many extra domains customers can host.
- SQL Databases: Keep this realistic for beginner plans.
- Email Accounts: Avoid unlimited email accounts on smaller packages to prevent resource abuse.
- Add advanced settings:
- If you’re using CloudLinux (included with CloudShield VPS), set LVE limits for CPU, memory, and IO to ensure fair resource distribution.
💡 Pro Tip: Start with packages like “Starter CloudShield” and “Turbo CloudShield.” You can always add more as your customer base grows.
Why WHM Is a Game-Changer for Resellers
WHM isn’t just a tool—it’s your competitive edge. Here’s why:
- Automation: WHM, paired with WHMCS, takes care of billing, provisioning, and account setup automatically. You get to focus on growing your business while WHM does the heavy lifting.
- Scalability: As your business grows, WHM makes it easy to manage more accounts and resources without headaches.
- Flexibility: Whether you’re targeting small businesses, agencies, or specific industries, WHM lets you tailor your packages and branding to fit your audience perfectly.
Additional Resources
Need help setting up WHM? Check out this tutorial:
Download the ResellHero Guide
Want the full playbook on launching a reseller hosting business? Download my free ResellHero guide for a comprehensive look at everything from setting up private name servers to marketing your business like a pro. Click here to download it now!
Final Thoughts
Mastering WHM is the first major step toward building a profitable reseller hosting business. Once you’ve set up your name servers, customized your branding, and created your hosting packages, you’re ready to start accepting customers.
With WHM, CloudShield VPS, and a clear roadmap, the sky’s the limit for your hosting business. Let’s make 2025 the year you launch your empire—and remember, you’re not alone. The NameHero team is here to help every step of the way.
Here’s to your success!
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.
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