If you own a property management business, you must know that having a website is no longer optional in 2023. Because in today’s digital world, having an online presence makes a massive difference to the success of your business.
A well-built website helps you attract potential clients and stand out from the competition. Not only does it give you a platform to showcase your properties, but it’s also a way of establishing trust with potential clients and tenants.
Do you need help finding the best WordPress theme for a property management company? Or maybe require help picking a WordPress hosting plan for your site?
Look no further— I’ll share my top three property management WordPress themes in this blog post. I’ll also share some practical tips to set up your property management company’s website from scratch.
So, let’s get started!
Why Does Your Property Management Company Even Need A Website?
There are a certain set of tools that all property managers should have in their tool kit: a website, an access control system if applicable, and Potential customers will look up your website to see what properties you offer and get a general sense of your business. A website is akin to a storefront in the digital world, and a good one makes a solid first impression.
Secondly, a good website is the perfect platform for customers to access essential information. They can look at images of available rentals, contact you to get a quote and make appointments for property tours. A website will streamline the processes of your property management business and reduce the need for endless phone calls or emails.
Finally, a website can even help expand and grow your property management business. You could have customers from around the world interested in renting properties you manage. This global audience can only be reached if you have a strong online presence.
Getting Started: Tips For Setting Up Your Property Management Website
#1. Hire A Developer And Buy A Hosting Plan
When setting up your website, the first step is deciding whether to build your website in-house or hire a developer. While website builders are available if you want to DIY the process, hiring a professional developer might be a good investment.
Freelancing platforms such as Upwork offer access to some of the most experienced developers. Make sure you search for someone who has experience with WordPress themes. Also, check if they have enough good reviews and testimonials from previous clients.
Once you have signed a contract with a WordPress developer, it’s time to choose a hosting plan that fits your business’s needs. Check out NameHero’s WordPress hosting plans, which are trusted by thousands of companies worldwide.
#2. Make Sure Website Content And Design Is Ready To Go Live
Developing a website’s content and design can be a time-consuming task. Organize all the necessary content to upload, such as property descriptions and rental rates, for your website.
If you have an in-house writer, ensure all content deliverables, such as website copy and a brand story, are decided as early as possible. It will help if your website’s content and theme developer can sync their work. Syncing their deadlines will get your business online faster than you can imagine.
Pro-tip: If you don’t have a logo for your business, head to logo.com to generate a logo for your site in under 2 minutes! Check out the screenshot below for logo options I tested on their site.
#3. Pick A WordPress Theme
When it comes to WordPress themes, there are countless options. However, not all themes are created equal. Your developer will likely ask you to pick a theme from themeforest.com and send them a link post-purchase. It can be overwhelming to choose one theme when a hundred appear in your search.
The next section will introduce you to our top 3 picks for the best property management WordPress themes.
Note: Make sure you test out the live preview feature to test out a demo of each theme before you pick one.
Best Property Management WordPress Themes: Our Top 3 Picks
#1. RealtySpace – Real Estate WordPress Theme
RealtySpace is a popular WordPress theme preferred by many property management companies. With over 4,725 sales and 314 glowing reviews, it’s safe to say it’s a pretty popular theme. The theme is also highly responsive and user-friendly, making it easy to navigate for potential customers.
Pros
- The theme offers a built-in property management system.
- The theme comes with a free Property Add-ons plugin, making adding properties more accessible.
Cons
- Many users are not happy with the customer support post-sale.
- The theme’s many features might slow down website loading times.
#2. Homeland – Real Estate WordPress Theme
Homeland is a WordPress theme that delivers a compact and straightforward look for your property management website. The theme’s layout is clear, making it easy for potential customers to navigate the website. It comes with a drag-and-drop page builder, making it easy to customize the website to your branding.
Homeland has 3090 sales and 190 positive reviews, so it’s another safe bet that it’s a good theme.
Pros
- The theme is SEO optimized, ensuring your website gets maximum online visibility.
- At $20, it’s priced well for businesses looking for an affordable option.
Cons
- Some users have complained in the reviews of plugins not working properly.
#3. RealHomes – Real Estate WordPress Theme
RealHomes is a versatile WordPress theme that offers many features for your property management website. Many property management companies prefer real Homes due to the various property listing options available with the theme. With over 31,000 sales and 1700 positive reviews, it’s definitely the bestseller theme.
Pros
- Users like that this theme is regularly updated with new features.
- Many property listing options and customization options.
- Intuitive and user-friendly design.
Cons
- At $69, the theme is quite expensive compared to the rest.
- Customizing the theme seems to be challenging for a lot of users.
Conclusion: Final Thoughts
A website is a marketing tool to showcase your property management company to the world. Consider hiring a developer, and pick a WordPress theme that reflects your brand well.
All three themes listed above are great options, each with pros and cons.
The RealtySpace Real Estate WordPress Theme is my pick due to its regular updates, user-friendly design, and, most importantly, excellent customization options. It also helps that it’s priced well, and over 4700 businesses are loyal users of this theme.
What theme you ultimately choose might depend on your needs and budget. So, I suggest spending more time reading reviews of all the three themes we have listed.
Lastly, don’t forget that WordPress themes require a hosting provider. NameHero is an excellent place to host your WordPress site. With NameHero, you can access affordable hosting solutions for your property management business. You get a dedicated support team and trusted security features to protect your business. Click here to learn more!
Nirali has over a decade of experience working in marketing with startups in a variety of sectors, including e-commerce, ed-tech, and SaaS. She has a keen understanding of the unique challenges and opportunities facing early-stage companies and a track record of developing effective content strategies that drive growth and engagement.
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