When it comes to searching for reliable information about search ranking factors, few people are more re-tweeted and referenced than John Mueller, well known by his Twitter handle @JohnMu. Like any good webmaster, I follow him on social media, and listen carefully to what he says. However, I often take his proclamations with a pinch […]
Category: SEO Tips
Don’t Chase Google Algorithm Updates
Late last month (October 2019), Google released “BERT” – a new algorithm update. BERT stands for Bidirectional Encoder Representations from Transformers, and is basically a complicated way of saying that Google now understands natural search queries better than before. It’s estimated to impact more than 10% of all search queries – a massive change that […]
The Most Basic Way To Increase Your Site Branding
Over the years, Google’s algorithms have placed an increasing focus on “site authority”. It all started off with their “PageRank” metric, and even though Google has now discontinued their public data on PageRank, they’ve openly proclaimed that it still plays a role. Last year, the famous “Medic” update made SEOs all over the world lose […]