Running an ecommerce store can be very demanding. At a minimum, you have to manage orders, promote products, and stay on top of website security. Therefore, it can be difficult to find the time to get everything done.
Fortunately, you can implement Artificial Intelligence (AI) in ecommerce to quickly and easily improve your business. For instance, you can use AI to boost your customer service offerings, provide tailored customer recommendations, and prevent ecommerce spam.
In this post, we’ll take a closer look at the role of AI in ecommerce. Then, we’ll show you five ways to implement AI tools to improve your ecommerce business. Let’s get started!
The Role of AI in Ecommerce
AI combines the power of machine learning with natural language processing to replicate real human conversations. For example, one of the main use cases for AI includes automated virtual assistants, which provide quick and easy customer support across tons of ecommerce businesses.
But with the rise of AI, the technology is becoming widespread amongst many different industries. In particular, WordPress developers are using AI to enhance existing plugins with features like title generators (and much more).
Meanwhile, entire AI plugins have been introduced, relying on technology like ChatGPT. For instance, many of the popular AI content creators use the OpenAI API to function properly on WordPress:
Naturally, there are many benefits of using AI in ecommerce. For starters, it provides a much easier (and quicker) way to create and manage content. And thanks to the sophisticated nature of AI, it’s a great way to personalize the shopping experience.
For example, you can display targeted messaging, blog posts, or products based on a visitor’s referral source or previous interaction with your website. Meanwhile, you can use AI on your website to write engaging articles and headlines to improve your click-through rate.
Of course, another way to enhance your ecommerce business is to use a quality web host. With NameHero’s dedicated WooCommerce hosting, you can deliver super fast loading times with LiteSpeed caching:
It’s also a great choice for beginners since WooCommerce comes pre-installed. And, you’ll even get a free domain name and a free SSL certificate to accept online payments.
5 Ways to Implement AI in Ecommerce
Now that you know a bit more about artificial intelligence in ecommerce, let’s take a look at five ways to use AI for ecommerce websites.
#1. Improve Customer Service with Chatbots
Chatbots and virtual assistants offer an easy way to improve your customer support. These AI tools use natural language processing and generative AI to respond to customer queries and enhance the shopping experience.
As such, the global chatbot market is forecast to reach 1.25 billion dollars in 2025. This is understandable considering the benefits these AI powered tools offer ecommerce businesses.
Chatbots are often accessible through a small icon on a website:
This makes them convenient for your visitors without disrupting the User Experience (UX). Virtual assistants are also super quick at providing responses, so they can help you field customer requests much faster than human support agents.
With the help of these AI based tools, you can answer simple questions about products, checkout, shipping, and more. All of this can help reduce cart abandonment. Meanwhile, chatbots offer a great way to collect customer data to improve your ecommerce campaigns.
There are plenty of chatbots available for ecommerce websites, but AI engine makes an excellent choice for WordPress sites. You can customize the chatbot by providing prompts that communicate the tone and mood of the assistant:
Additionally, you can use the AI Copilot to brainstorm ideas for your content or write product fields. Meanwhile, you’ll find SEO suggestions, translations, corrections, and speech-to-text functionality.
#2. Provide Personalized Product Recommendations
Another way to implement artificial intelligence on your ecommerce site is to create a personalized shopping experience. This way, you can appeal directly to specific types of customers to improve conversions and sales.
Natural language processing can understand past customer behavior, browsing history, and purchase history to suggest products that are more relevant. Meanwhile, you can create “Customers also viewed” sections to recommend complementary items based on size, color, brand, and more:
Not only can this help you boost sales, but it can also create more meaningful relationships with customers. Therefore, it’s a great way to increase customer retention and customer loyalty.
Better yet, it’s super easy to implement personalization on ecommerce platforms using tools like If-So Dynamic Content:
With this plugin, you can set up triggers based on certain conditions like location, referral source, and device type. Plus, for WooCommerce users, you can configure recommendations based on products in cart, products purchased, and average order value.
#3. Display Dynamic Prices
Dynamic pricing enables you to switch up your product prices based on factors like real-time user behavior, competitor prices, and global supply and demand. Thanks to the power of AI, you’re able to automatically optimize your products to drive sales.
For example, you might increase the price of your items when your competitors are running low on stock. This is because scarcity of the product increases its value, and customers will need to turn to your store if they’re out of options elsewhere.
With AI technology like Advanced Dynamic Pricing for WooCommerce, you can implement a flexible dynamic pricing strategy. You’re able to configure fixed-price adjustments and percentage adjustments.
Plus, the plugin supports bulk pricing and role pricing. However, the plugin is mainly useful for pricing optimization based on user behavior including products in cart, user roles, and days of the week.
#4. Write Convincing Product Descriptions
Product descriptions are very important since it’s your opportunity to sell your item to your customer. While you want to provide a fair description of the product, you can also use AI and machine learning to make your descriptions more convincing.
There are tons of AI generators which you can install on your ecommerce website. However, you can also use the handy online ChatGPT tool:
All you have to do is create a free account to access the interface. Then, you can generate in-depth persuasive copy using a few simple prompts.
For instance, you can tell ChatGPT what the product is, provide a brief overview, include some key benefits, and even define the tone. This enables you to quickly generate high-quality and convincing descriptions for your products.
#5. Prevent Ecommerce Spam
One of the most important tasks for any ecommerce business owner is making sure your website stays secure. However, even when you implement security measures, hackers are always learning new methods and discovering new tools to exploit your website.
That’s why it’s a good idea to leave this task to AI technologies like Akismet Anti-Spam:
Spam can cause a number of problems for your ecommerce site, especially if it contains links to malicious websites (or infects your site with malware). However, Akismet can help prevent comment spam and form spam.
Of course, you can filter comments and submissions manually, but it’s very time-consuming. Plus, human error always increases the risk of spam creeping through to your website.
But with the power of AI, Akismet can block spam with a 99.99 percent accuracy rating. Plus, if the plugin fails to spot a spam comment, and you notify the plugin of the issue, it’s able to learn from the mistake to avoid making the same error in the future.
Managing an ecommerce website can be time-consuming. However, you can implement AI in ecommerce to improve efficiency, boost sales, and provide excellent customer service.
To recap, here are five ways to implement AI in ecommerce:
- Improve customer service with chatbots.
- Provide personalized product recommendations.
- Display dynamic prices.
- Write convincing product descriptions.
- Prevent ecommerce spam.
Do you have any questions about how to implement AI in ecommerce? Let us know in the comments below!
Sophia is a staff writer at WordCandy.co, where she produces quality blog content for WordPress plugin and theme developers, hosting providers, website development and design agencies, and other online businesses.