The Best Real Estate Website Builder

A well-designed website can be a powerful marketing tool for your real estate agency. It will help you showcase properties, generate leads, and build credibility. But with so many website builders available, how do you choose the best one for your business?

Many popular website-building tools can be used for all types of sites. However, you’ll want to choose a platform that provides the features you need to promote listings and grow your audience. 

In this post, we’ll explain what makes a good real estate website builder. We’ll then compare the top options available, and show you how to start designing your own website. Let’s get started!

What Makes a Good Website Builder for Real Estate Agencies?

You might choose a website builder designed specifically for real estate agencies, or a tool that can be used for all sites. Whichever option you go for, you’ll want to make sure it offers the following features:

• Ease of use. A good real estate website builder should be user-friendly, enabling you to create and manage your site without requiring technical expertise or a web designer. Look for a tool that offers a visual interface, pre-built templates, and an organized dashboard.
• Property listings integration. The ability to display property listings dynamically is a must for any real estate website. Your website builder should ideally support MLS (Multiple Listing Service) and IDX (Internet Data Exchange) integration for real-time updates and an automated property feed.
• Advanced search and filtering. Website visitors should be able to filter listings based on criteria such as location, price range, property type, and square footage. This feature improves the user experience and increases engagement on the site.
• Lead capture and CRM integration. Choose a website builder with lead capture forms, chatbots, and CRM (Customer Relationship Management) integration to help you manage client interactions and follow-ups.
• High-quality visuals and virtual tours. Since real estate is a visually driven industry, you’ll want a builder that makes it easy to add high-quality image galleries, video tours, and 3D virtual walkthroughs to your site.
• Social media integration. A good website builder should offer seamless integration with platforms like Facebook, Instagram, and LinkedIn. This will enable you to share listings, client testimonials, and market updates.

Of course, you’ll want to factor in the price. While some platforms offer budget-friendly starter plans, these tend to be more costly upon renewal than other website builders.

Top Real Estate Website Builders

Now that we know what makes a great website builder for real estate professionals, let’s look at the top options on the market.

1. HeroBuilder

If you’re looking to create a website, you’ve probably heard of WordPress. This is a popular content management system (CMS) that’s used by over 40 percent of websites.

While WordPress is a robust and flexible platform, it has a steep learning curve. Fortunately, HeroBuilder simplifies things for you.

This AI builder will design your website for you in WordPress, based on your preferences. For example, you can specify the features you want for your site (like booking forms) and it will install the necessary plugins for you. 

It also presents a selection of custom website templates for your real estate agency and adds the pages you want on your site. 

You can try HeroBuilder for free for up to four days. Premium plans start at $7.46 per month and your website will be hosted on NameHero’s powerful and secure servers. Plans include custom email accounts, backups, and other essential features. 

2. Placester

Placester is an all-in-one website builder for real estate businesses. It features over 50 pre-built templates, modules, and widgets designed specifically for this industry, with plenty of customization options.

With this website builder, you’ll also get a custom form builder to help you capture leads, as well as popups and marketing banners. Plus, the builder has its own CRM and automated marketing tools.

If you want to engage with leads in real-time, Placester has a live chat tool with a mobile app. This enables you to chat with clients and respond to queries while on the go.

Plans start at $59 per month. 

3. Jimdo

Jimdo is an ideal choice if you want to create a simple website for your business. It caters to specific niches, including real estate agents.

You can choose from a collection of high-resolution images (or use your own) to design your site. Jimdo lets you showcase all your properties in beautiful galleries, display customer testimonials, and more. 

There’s also an online booking feature so visitors can make viewing appointments through your site. 

You can get started for free but your website will be hosted on a subdomain. Paid plans start at €11 per month, but you’ll need at least the Grow plan (€18 per month) for features like SEO tools, visitor analytics, and personalized support. 

4. Wix

Wix is a popular website builder known for its ease of use and customization. It offers a large selection of real estate templates and you can edit the design with a drag-and-drop editor. 

This website builder also has a large app marketplace. Here, you can find tools for displaying listings, lead generation forms, MLS integration, online appointments, and more. Some of these apps are free, while others require payment. 

Premium plans for Wix start at $17 per month and include a free domain (for one year).

How to Create Your Real Estate Website

If you want total flexibility and control over your content, you’ll want a website builder that uses WordPress. With this CMS, you’ll be able to choose from thousands of plugins to add functionality to your website. 

HeroBuilder enables you to create your site in WordPress, but does a lot of the heavy lifting for you. Once you create an account, you’ll need to enter a name for your site and provide some information about your business.

For example, you might specify your niche and location (like luxury homes in London) and let HeroBuilder know what you want to have on your site (like property listings, booking forms, etc):

You’ll also need to choose your goals for the business site. These might include getting appointments, growing your organic traffic, and more:

HeroBuilder will ask you to choose between a multi-page and one-page structure. It will then put together some professional templates for you:

Select your preferred templates, then choose the pages you want:

Now, HeroBuilder will create your website in WordPress. If you want to take bookings, it will install the Simply Schedule Appointments plugin.

Your site will have WooCommerce installed. This is the leading ecommerce plugin for WordPress sites. Your properties will be listed as products:

You’ll also have WPForms for creating lead capture forms, and All in One SEO for optimizing your website and improving your search engine ranking.

To customize the design, simply open a page in the Block Editor and use the available blocks:

Feel free to explore all the different customization options. When you upgrade to a paid plan, you’ll also be able to install additional plugins. 

You’ll find plenty of IDX and MLS tools, like Realtyna Organic IDX plugin + WPL Real Estate and Estatik Real Estate, as well as social media management plugins that let you display feeds and share content from your site to your social pages.

Conclusion

Choosing the right real estate website builder is crucial for creating an online presence that attracts buyers, sellers, and investors. While there are many options available, HeroBuilder stands out as the best solution for agencies looking for a flexible platform.

HeroBuilder creates your site in WordPress and pre-installs lead generation features, like booking forms and appointment scheduling. You can also integrate third-party tools like MLS and IDX solutions. 

Do you have any questions about using HeroBuilder to build a real estate business website? Let us know in the comments section below!