Like it or not, Google is the unlikely champion of website speed. By integrating CWV speed and usability metrics as ranking criteria in the SERPs, platform creators are finally starting to take the issue seriously. As a user and fan, WordPress often frustrates me with their lackadaisical approach to speed issues. For the longest time, […]
How To Fix The Invalid Object Type For Brand In Schema
A few days back, I got this warning message in the Google search console concerning my review of NameHero on my site WP-Tweaks: This was a structured data error, which was surprising, considering I hadn’t changed any structured data for this particular page – at least nothing which could have led to this error. I’ve […]
How To Enable Password Resets ONLY For Administrators
If you’ve run a website for a while, you know that you can sometimes get emails from hackers trying to use the “password reset” button. While this shouldn’t work because they don’t have access to your email (hopefully!), it can still be annoying to sift through the spam, and in general, it causes additional workload […]
No, You Shouldn’t Ignore Your Website Presence!
It seems obvious, but John Mueller is wrong. The recent outage of Facebook’s entire infrastructure left many businesses high and dry that relied entirely on a single marketing channel like Instagram (for instance). If anyone sold products exclusively on one of these platforms, they essentially ceased to exist for those 6 hours. Now obviously this […]
Should You “Warm” Your Cache? If So, How Often?
“Warming” or “Priming” a cache refers to the practice of loading a page even before a visitor comes to your site. The purpose is to fill the cache (either the server or CDN) so that when a visitor finally does hit your site, it serves them a fast cached copy instead of a slow one […]
4 E-mail Campaign Mistakes To Avoid
If you’re in the business of selling stuff on your website, you’re losing out on major marketing potential if you don’t utilize e-mail campaigns. It’s a great way to keep existing or potential customers in the loop regarding your latest products or company information. For example, I recently bought a Kobo e-reader, and the company […]
Using Tables For Enriched Search Results
Sometimes when browsing the web for research into my site, I come across table based enriched search results. Like this: The above result is from my own site, which I modified to make Google show the extra info. You can see that in addition to the title, descriptions, and breadcrumbs – which are all achieved […]
How To Use Regex To Filter The Google Search Console List
Recently, Google introduced a new “doesn’t match regex” filter on the search console which I immediately found a use for! A few months back, I wrote about how to practice content hygiene on your website. One of the biggest difficulties I had with creating a list of pages for my website WP-Tweaks, was that the search […]
Two Ways To Change The Site Title In WordPress
A friend of mine recently reached out to me for SEO advice on a new site he was working on. Taking a quick look, I saw that he hadn’t yet put the main keyword/keyphrase into the title! Naturally, we all know this is the single most important step you take to identify your site as […]
How To Include The FAQ Schema On Your Site
You’ve probably seen search results in Google with frequently asked questions below them that expand “accordion-style” with answers from that particular site. This is beyond just the ordinary FAQs that we see on websites – these FAQs belong specifically to you, and it’s quite obvious when a visitor sees it in the search results. But […]
