
A product landing page serves as your brand’s first impression. It should be designed in a way that helps visitors quickly understand your product and compel them to purchase it. So, you’ll need to ensure that it contains all the elements that make it effective.
Fortunately, creating a high converting page for your product is not that difficult. You can use an AI website builder like HeroBuilder to generate your web page within minutes. Then, you’ll just need to tailor the design and content according to your needs.
In this post, we’ll look at the key elements of a remarkable product landing page. We’ll then show you how to create yours with HeroBuilder. Let’s dive right in!
What to Include in a Landing Page for Your Product
Every product is unique, including yours. However, all landing pages should feature the following key design elements, regardless of the type of product you sell.
1. Compelling Headline
Your headline is the first thing visitors see, so make sure it’s clear. While you might be tempted to provide a lot of information in your headline, you’ll want to keep it short and sweet for impact.
The headline should also be benefit-focused. Essentially, you’ll want to highlight what makes your product unique and why it matters to your audience.
For example, if you sell noise-canceling headphones, the headline could be: “Escape the Noise and Experience Pure Sound with [Product Name].”
2. Features List
Your dedicated product landing page should also contain a features list. Ideally, you’ll present the key features in a bullet-point form for readability.
Try to focus on the benefits that these features bring. For instance, if you’re selling a fitness tracker, your product benefits could look something like this:
- Tracks heart rate, steps, and sleep patterns
- Water-resistant up to 70 meters
- 9-day battery life with quick charge
You might want to create two lists. The first one will contain the main selling points (3 to 6 items) and you’ll place it at the top of the page. Then, further down, you’ll have a second list that includes all the features of your product.
3. Visual Gallery
Images and videos allow users to see your product in action, and they can therefore generate more interest. High-quality visuals are especially important for products that rely on aesthetics or functionality.
For instance, if you’re selling a kitchen appliance like an air fryer, you might have the following images:
- A close-up shot of the air fryer on a modern kitchen countertop.
- A side-by-side comparison of meals cooked traditionally versus with the air fryer.
- A couple enjoying freshly made fries, with the air fryer in the background.
You could also include a 30-second clip that demonstrates the product in use. For example, you’d show visitors how to put it together, use different settings, and store the item.
4. Social Proof
Social proof builds credibility and shows that real people trust your product. So, try to incorporate user reviews, customer testimonials, and even influencer endorsements into your product landing page.
Of course, if you’re just launching your product, you might not have any reviews yet. If that’s the case, you could distribute some free samples and invite people to share their honest feedback. Then, select the best pieces and put them on your landing page.
Positive reviews reassure potential customers that they’re making the right choice.
5. Call-to-Action (CTA)
A strong CTA is the backbone of your landing page. This prompts readers to take action and it should be displayed as a clear and prominent button.
Try to use contrasting colors to make the button pop, and keep the text short. Good examples of CTA’s include “Start Your Free Trial”, “Get Started Today”, and “Buy Now for Just $39”.
6. Trust Indicators
Trust indicators like badges and guarantees reduce hesitation. They also help reassure visitors that there are also no risks involved in purchasing your product
For example, you might advertise a “30-Day Money-Back Guarantee” near the CTA. This way, they won’t have to worry about having wasted money if the product fails to deliver.
It’s also a good idea to display payment security badges, like “Verified by Visa” or “PayPal Secure”. This will reassure visitors, especially those who are unfamiliar with your brand, that you’re a trustworthy and serious company.
Finally, if your product has been featured on other platforms, you can include an “As Seen On” section with logos of those sites (e.g., Forbes, TechCrunch) for further credibility.
How to Create a Product Landing Page (In 3 Steps)
You don’t need any coding skills to create a powerful landing page for your product. AI landing page builders like HeroBuilder do most of the work for you, and you’ll be able to customize your page using a visual editor.
HeroBuilder creates your website in WordPress, which is a popular content management system (CMS) with user-friendly features. You can get started with a four-day free trial, then purchase an AI HeroBuilder plan to unlock full access to your landing page.
Your landing page will be hosted on NameHero’s secure servers, and you’ll be able to connect it to a custom domain name.
So, here’s how to build landing pages for products with NameHero.
Step 1: Provide Some Details About Your Product
Go ahead and set up your free HeroBuilder account (no payment details required). You can then click on the Create First Website button:

Enter your website name and wait for HeroBuilder to install the WordPress software for you. When it’s ready, it will ask you for some information so it can generate the landing page based on your needs.
First, you’ll need to describe your business. Try to provide as much detail as you can about your product and its features:

Next, you’ll need to select your goals for the site. In this case, it’s to sell a product or service:

HeroBuilder will ask you to choose between a multi-page website and a standalone web page. Since we’re creating a product landing page, you’ll want to select the second option:

HeroBuilder will now present a selection of page designs. As you can probably see, these have been tailored to your product.
For example, we told HeroBuilder that we’re selling earbuds and provided a list of features, like noise-cancelation and water resistance, and it generated designs with relevant images and headlines:

Choose your favorite design, and HeroBuilder will start generating your landing page. Since you’re selling a product, it will also install WooCommerce for you, which is the leading ecommerce plugin for WordPress.
Step 2: Customize Your Landing Page
Once it has created your landing page, HeroBuilder will direct you to the WordPress Site Editor. Here, you can click on individual elements (or “blocks”), and customize them.
For instance, if you select the Heading block, you’ll be able to edit the text, change the color and typography, adjust the alignment, and more:

As you can see, HeroBuilder has included all the essential elements for the product landing page, including the features list and testimonials:

There’s also a contact form so visitors can easily reach out to you with any queries:

Remember that you can click on any block on the page, including images, paragraphs, and buttons, to edit it.
The WordPress Site Editor also lets you add new blocks anywhere you want on the page. Just click on the plus icon and select a block:

Feel free to rearrange blocks on the page, and remove any you don’t need. You can also apply site-wide changes.
For example, let’s say you want to change the font of all text on your site. Instead of clicking on each individual paragraph to make that change, navigate to the Styles tab at the top and select Typography. Then, select your preferred font for headings, text, buttons, captions, and links:

Likewise, you can quickly change the colors of these elements from the Style tab.
When you’re done customizing the page, click on the Save button. Then, click on the WordPress logo in the top left corner to navigate to the admin dashboard.
Step 3: Add Your Product and Configure WooCommerce
As mentioned earlier, HeroBuilder installs WooCommerce for you so you can sell the product through the landing page.
In the dashboard, go to Products > Add new product. Give your product a name and description:

Then, scroll down to the Product data box, where you can specify the price, weight and dimensions, shipping class, and more:

On this page, you can also upload your product image or create a gallery. When you’re done, click on Publish.
If you’re accepting online purchases, you’ll have to configure your payment methods by navigating to WooCommerce > Settings > Payments:

To accept credit card payments, you’ll need to set up WooPayments.
If you’re delivering physical goods, you’ll also want to configure your shipping zones:

Take some time to explore all the available WooCommerce settings and options, and make the necessary configurations for your product.
Conclusion
In order to drive conversions, a product landing page should contain a powerful headline, high-quality images, and social proof. You’ll also need to provide a features list and trust indicators, and include a call to action.
An AI website builder like HeroBuilder will generate a landing page that contains all of these powerful elements. Here’s how it works:
- Provide some details about your product, including its features and benefits, and choose a design.
- Customize your landing page in the WordPress Site Editor.
- Add your product to WooCommerce and configure payment and shipping options.
Do you have any questions about how to create landing pages for products? Let us know in the comments section below!
Sophia is a staff writer at WordCandy.co, where she produces quality blog content for WordPress plugin and theme developers, hosting providers, website development and design agencies, and other online businesses.
I love the focus on a compelling headline and clear features list. Another great tip to consider is personalizing landing pages based on visitor behavior, like showing different offers depending on whether they’ve visited the site before or have already shown interest in a specific product. That can really boost conversions!