Google has acquired the exclusive rights to the “.app” top-level web domain for a cool $25 million, Business Insider reported on Thursday.
ICANN has been auctioning off different domains going back to last summer, drawing stiff competition from the likes of Amazon (that bought “.buy” for $4,588,888) and Dot Tech LLC (that dropped $6,760,000 for “.tech”) but the $25 million Google paid for “.app” is the most any company has paid in one of ICANN’s auctions so far.
Google hasn’t announced plans for their new purchase but Business Insider speculates it could give them a creative way to promote apps as more search shifts to mobile.
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