If you’re in the business of selling stuff on your website, you’re losing out on major marketing potential if you don’t utilize e-mail campaigns. It’s a great way to keep existing or potential customers in the loop regarding your latest products or company information. For example, I recently bought a Kobo e-reader, and the company […]
Using Tables For Enriched Search Results
Sometimes when browsing the web for research into my site, I come across table based enriched search results. Like this: The above result is from my own site, which I modified to make Google show the extra info. You can see that in addition to the title, descriptions, and breadcrumbs – which are all achieved […]
How To Use Regex To Filter The Google Search Console List
Recently, Google introduced a new “doesn’t match regex” filter on the search console which I immediately found a use for! A few months back, I wrote about how to practice content hygiene on your website. One of the biggest difficulties I had with creating a list of pages for my website WP-Tweaks, was that the search […]
Two Ways To Change The Site Title In WordPress
A friend of mine recently reached out to me for SEO advice on a new site he was working on. Taking a quick look, I saw that he hadn’t yet put the main keyword/keyphrase into the title! Naturally, we all know this is the single most important step you take to identify your site as […]
How To Include The FAQ Schema On Your Site
You’ve probably seen search results in Google with frequently asked questions below them that expand “accordion-style” with answers from that particular site. This is beyond just the ordinary FAQs that we see on websites – these FAQs belong specifically to you, and it’s quite obvious when a visitor sees it in the search results. But […]
How To Practice Content Hygiene On Your Website
Content hygiene refers to the constant maintenance of posts and pages on your site. As time goes by, your site begins to accumulate content that makes it “dated”. Facts that were once true, are no longer so. Comparisons that used to be valid, could do with a refresh. Opinions that seemed correct at the time, […]
Google Rewriting Titles – It’s NOT Ok!
As of this writing, Google is currently rewriting the title tag of the white house website to indicate that Joe Biden is the Vice-President instead of the President: In other words, without the consent, or knowledge of the website in question, Google is blatantly lying about what the site contains. Those of us who track […]
Using The New WordPress Pattern Directory
In July 2021, WordPress 5.8 was released with a powerful new feature – the block pattern directory. It’s an addition to WordPress’s existing library of themes and plugins and is sure to be a huge asset for web developers. I must admit, I didn’t see the potential for block patterns until I took a look […]
An Easy Way To View Debug Info In WordPress
Debugging in WordPress is annoying. It’s turned off by default, and there’s no GUI for viewing the errors. Turning it on requires you to add lines to the wp-config.php file – something not everyone is comfortable doing, particularly given that it’s so sensitive and can easily destroy your entire site if you’re not careful. As […]
Google’s Disdain for “Random Affiliate Sites” Betrays Us All
All website owners are SEOs, whether they know it or not. Those of us who have been running websites ever since we started working have seen how our content models evolve with time. Website design has changed so much as well! But the promise of the web was always this – every business is on […]
