You’ve been preparing for this day for months…
Your email list has been built.
Your social media followers are patiently waiting.
Your months of hard work are about to be monetarily rewarded.
Just as the orders start pouring in – your server load spikes and website starts to lag.
Boom – no one is able to do anything – and here comes the social media backlash.
What to do now?
Believe it or not, this happened to me… once… Before I moved everything into the Cloud.
If you are a direct response / performance marketer and you’re expecting a big burst of traffic you must take a proactive approach on your web hosting.
In my case, I had ordered up a shiny new dedicated server for my big launch day. I had the standard 4GB of RAM, optimized my Apache and mySQL config files, and really thought I was ready to handle all of my customers.
All of the above factors were met. My email list had over 2,000 potential new customers. My Facebook, Twitter, and LinkedIn profiles had been built for months.
I had the best CRM and billing system setup ready to go. I was looking forward to a fun-filled launch day filled with heavy profits.
My product was digital meaning that everyone who ordered gained access through a member’s area after their purchase. Therefore once the server started to lag, not only was I not able to get new customers, customers who had already purchased were unable to access the product. Talk about a nightmare!
This was in 2011 and what prompted my interest into developing a high performance cloud. Since that day I’ve worked day and night ensuring my server never falls over again on launch day. This is how NameHero was born. We don’t want you to fall over on launch day or when you have a campaign that takes off.
Let’s take a peak at our Managed Cloud Servers:
Now don’t freak out if you’re not a technical guru. You don’t have to be. We are and we’re going to help you every step of the way.
But you will notice each setup has an increase in CPU cores and memory. Look at this like horsepower in an engine. The more you have, the faster you’re going to go.
Since this is in the “cloud” you’re able to “resize” your instance in real time and upgrade without having to physically rebuild the machine (which could take hours).
So back to my nightmare launch… Had I been on the cloud I could have simply “resized” and doubled my “horsepower” allowing my visitors to access with ease. After launch day is over, and my traffic is back to more rational levels, I can simply scale back down to a more average setup.
If you’re a media buyer and you’re running ads on a daily basis you may have a day such as Black Friday where everything seems to double or triple.
Is your server up for the challenge?
If you’re not sure or on an old school VPS / Dedicated Server get in touch with one of our Superheros and let’s see what we can figure out. Don’t make the same mistakes I made. My launch day turned into a nightmare and I had to spend several weeks to patch my reputation.
Feel free to share your launch day stories in the comments below!
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.