Google Adwords is very popular amongst some of the largest super affiliates in the industry.
In the mid 2000s many affiliate marketers found initial success with Google as they were able to upload “bridge pages” link out to affiliate offers and make good money bidding on low competition keywords.
However in recent years Google has adjusted their quality score in a way that makes it a bit more work for affiliates, which in my opinion, really levels the playing field.
High Quality Affiliate Sites
If you plan on promoting anything on Google Adwords nowadays you have to make sure you have a quality website.
I’m not talking about a weak WordPress install with a basic contact, about, privacy page either. I mean a full-blown website that has tons of helpful content.
A good example? Look at our Startup Hero Blog.
This sub-section of the Name Hero website is completely devoted into helping our customers and potential customers learn the ins and outs to web hosting and how they can use it to benefit their businesses.
In today’s social-media drive online economy, content is king and will drive your marketing strategy.
Be Helpful First, Pitch Second
Google has spoken out many times against affiliate marketers saying their platform isn’t a good fit.
Basically they’re saying, they don’t want a bunch of “weak” advertisers on their platform that aren’t adding value to their end users.
The more information and value you give to the end-user, the better reward you’re going to get from Google.
For example, rather than just pitching web hosting, think about other reasons why someone would want to buy web hosting.
Consider creating a website around teaching that method and then casually mention web hosting / domain registration in the setup.
Don’t Forget About Basic SEO
Google also looks for some of the very same elements on your pay per click campaigns as they do in your organic SEO.
You want to make sure you have your on-page elements set and ensure your landing pages require plenty of content that is relevant to your keywords.
I also make sure to build high quality incoming backlinks as if I’m going to spend the time to setup pay per click campaigns for a keyword, it only makes sense to work toward eventually ranking organically.
Here’s Some Brain Storming
To help you completely understand, I’ve filmed a half-hour long presentation showing some “real world” examples of affiliates using Google Adwords:
I don’t necessarily recommend Google Adwords to the beginner affiliate, because it does require you to have capital, but there is certainly instant traffic for those wanting to put in the extra effort.
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.