This morning in our Escape Cubical, Acquire Wealth Facebook group I posted a short little reminder about optimizing time spent online to become efficient when developing/running online businesses for yourself. I wanted to take an opportunity to elaborate a bit and show you all how you can turn three-hours of work into an efficient eight-hour day. I personally take a three-prong approach when preparing my day and ensure I follow the same routine daily. My “three prongs” are Maintaining, Developing, and Innovating.
Step 1: Maintaining
I’ve escaped the cubical as I started working online in the late nineties. However, to continue to enjoy my time outside of the cubical, I have to ensure my current businesses run flawlessly. Competitors are going to come and some may have better ideas, more complex software, or be able to produce more content (I don’t see how, but it’s possible haha). However I can obtain the competitive advantage by offering amazing support; replying immediately to emails and be readily available on live chat. Ruck and I always talk about how our service + reputation is what separates us from anyone else online. We work long hours but ensure our members here at the Grind are very well taken care of. Support emails are answered lighting fast, even if we’re away from the computer, and the same goes for everything at Revived, and now iMobiTrax. We don’t leave people waiting. We also value our reputations and are personable to ensure we make and maintain new relationships.
Step 2: Developing
Things move quickly online. A month is not like a month in a normal business. Things can change at the drop of a hat and leave your revenue in a down whirled spiral if you don’t continue to develop, daily. Even though I’ve sustained a presence online, if I quit developing, my destruction timer would start ticking. I’m always thinking about the next day, the next month, how to grow bigger and be better. Every day I focus on ways I can grow each one of my businesses and ensure neither of them are neglected. Hire where necessary, even if it does mean taking a bit out of your bottom line. I know when my brother and I first came online in the late 90s we never wanted to hire anyone because we’d have a lower return. After we realized how to leverage that investment to sustain even more revenue we slowly began to understand the value of outsourcing.
Step 3: Innovating
If you’ve escaped the cubical and own your online business, you have proven the Entrepreneur gene exists inside of you. Use this to your advantage and make innovation part of your daily routine. Rather you’re thinking of a new website, product, or service – always continue to innovate new things. Staying the same is boring and outdated. Learn how to “re-invent the wheel” and constantly keep people interested in your business. For example, if you have an online business that sales products online, focus on the time of the year and plan sales/discounts accordingly. This keeps some type of hype always going on and keeps your website from becoming boring. Use social media such as Facebook to conduct polls/interact with customers live. Innovate daily!
Understanding your daily objectives is one of the first steps to becoming efficient. It’s easy to sit on the computer for 10 hours a day but it is difficult to actually work 10 hours a day online. Re-read that and consider your own business. Is each hour of your time fulfilling part of your daily objectives? Are you completing a task list to ensure everything is completed promptly and correctly? Join our Escape Cubicle, Acquire Wealth Facebook group to continue on with this conversion. Use your time efficiently!
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.