• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Startup Hero

The Official Blog Of Name Hero

Learn To Fly Above The Competition Get Started
  • HomeWelcome
  • CoursesVideo Training Center
  • About UsWhat is StartupHero?
  • BlogGet the latest
  • Start HereStartup 101
  • SpeakingPodcast & Media
  • ResourcesTools to help You
    • Reselling WordPress Hosting
    • Resell Hero
    • How To Start A Blog
  • NameHeroCloud Web Hosting

Sorting Through Mobile Traffic To Find Profit

By Ryan Gray on April 17, 2012 2

Jumping into mobile marketing can be a daunting task for many.  New advertisers will find loads of traffic but very few of them actually stick around to experience the ROI.  I got my start running mobile traffic back in 2009.  During this time it was about damn near impossible to find a mobile formatted CPA offer.  Some advertisers tried it for a bit, but never really followed up.  There were a couple of quiz based/ringtone offers that converted good but that was extremely limited.

Today, we’re seeing a lot more advertisers take a huge presence in in the mobile industry.  From dating websites to daily deal and shopping services, there are many offers to choose from in various markets all over the world.  As the competition increases good ole economics starts to set it with supply and demand.  The more demand, the more an advertising network can set their minimum bids making it damn near impossible for some people to break in.

Mobile traffic is growing rapidly, so there is no loss for volume.  New advertising networks are popping up daily offering various types of creative units and means to deliver your advertisement.  While this all seems fine and dandy one thing many are not talking about and that’s how to make the return on investment be worth it with mobile traffic.

Over the last six months Ruck and I have been running numerous mobile campaigns and have constantly been studying areas that allow room for optimization.  While the standard ad creative/landing page split tests get most campaigns profitable, tapping into the device manufacture, carrier, and handset device have allowed to to EXPLODE our ROI.  To help us capture this data we joined up with mobile-marketing veteran Bill Bradow.  Through our combined efforts we were able to greatly increase our mobile campaign ROIs and scale to new levels.  Don’t take my word for it though; look at this screenshot from one campaign:

The Spend column is how much we spent, the P/L column is how much PROFIT (not revenue), and the ROI is show via percentage.  Adding those numbers up, that’s a whopping $23.45 spent for $144.85 PROFIT.  Pretty freaking incredible huh?

Understand that the winning combination of a couple of different factors including creative, landing page, offer, carrier, handset type, and handset manufacture can return a massive ROI.  Sure, on this campaign there isn’t a lot of daily volume, but the ROI makes it all worth it.  Simply duplicate campaigns like this across multiple ad networks and really feel the increase in your bottom line.

Now I’ll admit, campaigns such as the one above don’t always happen.  However there are some sources out there where you can sacrifice some of the ROI and take the volume in return.  Basically this all boils down to personal preference and what your risk-ability is.  Here’s another peak:

In this campaign we spent $1,738.96 and made $1,076.24 PROFIT.  While the ROI isn’t like it is above the daily volume is worth it!

Both of these campaigns were losers to begin with, but ended up being big-time winners.  The point I want to get across in this post is that successful mobile marketers will completely dissect the traffic and find exactly where the sweet spot is.  You’re limited just split testing creatives, landing pages, and offers – take your campaigns to the next level by discovering what carriers, hand-sets, and other metrics are converting then scale accordingly!

Ryan Gray

Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.

Reader Interactions

Comments

  1. Roni says

    April 17, 2012 at 9:04 pm

    Great info on mobile traffic. I've been experimenting with OfferMobi using Jumptap traffic. Wish I had results like yours! By the way, I'd like to join the private forum, but Paypal isn't reflecting your discount rate of $47 for the first month. I've seen the discount on WF and other places on this site, so I'm assuming it's still valid. Please advise. Thanks!

    Reply
  2. Rob Start says

    April 18, 2012 at 10:07 am

    Ryan,

    Would be great to see a follow up post going over traffic sources for mobile that are worth considering apart from google adwords.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Connect With Us!

Superhero Resources

Fix Common Issues

  • How To Setup Free And Automatic SSL Certificates
  • How To Setup Cloudflare With Railgun
  • How To Fix Memory Exhausted Errors In WordPress
  • How To Edit PHP Version/Upload Limit/Add Extensions
  • How To Move/Migrate Your Business To Name Hero

Free Guides

  • How To Setup NameHero Hosting
  • How To Create A Web Hosting Business With WordPress
  • How To Start A WordPress Blog
  • How To Migrate WordPress To A VPS
  • How To Speed Test And Optimize Your WordPress Website
  • Magento 2.X Installation Guide
  • How To Clean Up A WordPress Hack

Training

Recent Posts

  • Why I Don’t Use Two Factor Authentication
  • Filtering Out “replytocom” Bots On WordPress
  • Five Years Straight Of 99.9% Website Uptime – NameHero
  • What Can You Do To Improve Mobile Load Times?
  • The Challenges Of Rate Limiting For Websites
  • When Hosting Location Doesn’t Matter (And When it Does)
Subscribe in a reader
  • Web Hosting
  • WordPress Hosting
  • Reseller Hosting
  • VPS Hosting
  • Twitter
  • Facebook
  • LinkedIn
  • YouTube
  • FTC Disclosure
  • Earnings Disclosure
  • Privacy Policy

Copyright © 2021 · Smart Passive Income Pro on Genesis Framework · WordPress · Log in