Looking for a huge selling point to your customers?
Offer SEO Optimized hosting.
Last week I had a local contractor here in Kansas City out to give me an estimate to pressure wash and stain my deck.
While he was evaluating, I asked him about his website and how he uses it to generate business.
He explained to me that he trades services with a local individual who develops his website and conducts search engine optimization (SEO).
I asked about web hosting and he said his website is hosted at GoDaddy.
Google Rewards Fast Loading Websites
A huge selling point to using Name Hero is our blazing fast web hosting packages. Since we use LiteSpeed web servers on top of SSD powered servers on our private cloud, it gives us a competitive advantage over the bigger brands.
The average painting contractor isn’t going to know the difference between LiteSpeed and regular Apache. As a Reseller, that’s something you can explain through your marketing.
Without going into boring technical details they don’t care to know about, explain to them you will make their website faster, which in return will generate better search engine ranking positions (SERPs).
WordPress Caching With LiteSpeed
Earlier this month, I blogged about LiteSpeed’s new WordPress caching feature we’ve integrated with that combined with Cloudflare’s Railgun, almost doubles a page’s response time.
This is yet another feature you can use to help gain an advantage over “the bigger” brands.
When you’re doing a consultation with a potential client, feel free to use tools such as GTMetrix to show them side-by-side how fast their website could be loading.
In 2017 It’s All About The Total Package
Your customer’s don’t want to have to pay a web host, a web developer, a SEO, etc. They want to go one place and have everything done in one place. This is where our Resellers see the strongest growth.
I often tell people if I had to start over tomorrow, I would get me a Reseller account, load up WHMCS, and start going around to local businesses offering a fully functional responsive website (using WordPress), social media account creation/optimization, as well as SEO and other bells and whistles to make their web presence awesome.
No longer is a website optional; it’s a requirement. Before I’ll even consider using someone’s services, is checkout their website to see how well it’s developed. If it’s bad, I’ll move to the next. The opportunity is all yours and there has never been a better time than now to be a Reseller web host!
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.