Rather you already have a client-base and are offering web hosting as an up-sell to your primary service or you’re a brand-new web host – marketing and advertising plays a critical role to your long term success.
You can have the very best company with the best products, services, and customer support, but if no one knows about it – you basically have squat. By far the easiest and most cost-effective way to get the word out about your company is do to so through Inbound Marketing.
Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.
To get started, you need to identify your target audience, and product content that is going to bring them in. The fact you’re reading this text right now proves Inbound marketing works wonders. It’s how I’ve made 99% of my wealth.
At NameHero, I’ve identified one of my target audiences as being reseller hosting clients. Therefore, I make it my goal to product interesting content that is going to help build their business, and in return build my business. I can go spend thousands of dollars all day long on Google to get you to see my logo, but by producing helpful content, I show you I have an interest in your business.
Despite what your goals are for your company, you should be connecting with your audience on a daily basis. The rise of social networks has made this a piece of cake! Using just Facebook, Twitter, and LinkedIN you can instantly connect with plenty of people to get your business off the ground and profitable. But first, you must identify those you are trying to reach, and product valuable, useful content that is going to draw them in.
One blog post a day is 365 new opportunities a year to connect with your audience. Add a couple YouTube videos in there demonstrating your services, you’ll have a loyal following in no-time!
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.
[…] way I would be able to compete with multi-billon dollar companies like GoDaddy. That’s why I always suggest the inbound marketing route first, and then add in some more traditional outbound marketing as you can afford to do so. But […]