Something came up in the Community last week that I felt was worth blogging. One of our members made a post requesting local Internet Marketers in his area contact him to join up for a meet-up. The one negative thing about working online from a home office is you’re communication between others is severely limited. There are only so many things you can communicate through AIM, email, and forums. This is not healthy as it can not only cause you to get bored but also burned other rather quickly. Mostly because of lack of motivation.
Last October I moved back to my hometown of Beckley, West Virginia and moved into a golf course condo. Now it was pretty sweet living on a golf course because I was able to go right out on my back porch, get in my golf cart, and start playing the links. It was also fun working on my back porch with my shirt while all the golfers came and coined me the “tattooed Internet guy.” Some of the more narrow-minded people thought I was peddling porn or selling drugs (if they only knew).
Back on subject though I found myself in a nice routine waking up in the morning, hitting the gym, and then working the day away. For the first few months everything went really well. I didn’t have any distractions and was able to crank out campaigns, optimize them, and work very efficiently. As time passed though I became somewhat “bored” as I really ran out of motivation. Internet Marketing is my passion and I love doing it, but without anyone to kick around ideas and discuss results, it just really started to suck.
As my condo lease was coming up I decided to explore my options. While it’s not the easiest thing picking up and moving away from all your friends and family sometimes it’s necessary in order to take business to the next level. At the time I was working as an independent contractor with Convert2Media consulting some of their largest media buyers so Windermere, Florida seemed like the best option. After a one-week visit down there I was sold and immediately began looking for homes.
As luck would have it, C2M’s data acquisition manager Derek was also looking for a place to live (he had also recently moved to the area). We decided to get a place together so while we worked at the office all day we could also talk about campaign ideas late nights at the house. Talk about taking motivation to the next level. When you’re around someone else that’s in this industry pretty much 24/7 it’s really easy to stat motivated since conversation never seems to run out.
Just this month Ruck and I decided to also get a condo in Kansas City, Missouri. With all we have going on with the Grind we realized this was the easiest ways to start working together on a daily basis. Now we find ourselves able to work a lot more efficiently as we’re able to collaborate face-to-face in real time, setting up diagrams on our white board, and address issues almost immediately. Definitely a very productive work environment. Please note: we will be spending more time in my Florida home once the weather cools off (I hate snow).
My suggestion to any Internet Marketer out there currently working in a home office is start posting in places such as the NameHero Community and finding you one or two people you can sit-down for at least lunch or dinner once a week to talk about the industry and collaborate with on ideas. Even if you don’t work together in a “partnership” it’s very refreshing to interact with those in your own industry on a regular basis.
If you were like me and live in a small community with limited resources consider doing a face-to-face Skype call a couple times a week. I can remember some days living in West Virginia having my headset clued on my head for hours with Ruck on the other end. Sometimes we’d just sit in silence as we worked and then break for 30 minutes to have a conversation. That obviously was better than noting.
Working for yourself can be very rewarding but can also be a downer if you completely isolate yourself from the outside world. Make it a point to meet couple “local Internet Marketers” and start planning meet-ups. I know on Facebook there are multiple groups (one of the most poplar being in New Jersey) where they’re always meeting up to enjoy BBQs and friendly discussions about industry happenings. Networking and relationships are one of the keys to success in any business and Internet Marketing is no exception.
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.