“It’s not about what you know, it’s about who you know.” You’ve heard this saying before. I know I’ve heard it time-and-time again and even find myself using it rather frequently.
Over the years I owe a lot of my success in terms of growth due to relationship building. You see, being locked up in my West Virginia office I was only really able to interact with my brother and a secretary (she didn’t know the first thing about Internet Marketing). Starting in 2009 I began to aggressively attend all of the Affiliate Summit, AdTech, and other related conferences. After a handful of shows I had contacts at virtually every affiliate network, the major traffic sources, and even tracking platforms.
As Facebook continues to evolve I’ve found that as another excellent resource to get in groups and make “virtual relationships” and even friendships with people all around the world. If you’ve been involved with Affiliate Marketing for any period of time, you know exactly what I’m talking about.
While completing a minor in Communications at West Virginia University we studied homogeneous interpersonal relationships. Basically we like to be around other people who share the same interests as us. Unfortunately while living in West Virginia I was some what held back from this as much of the local economy was fueled by coal mining. Nothing wrong with it, but when I went out with a lot of my buddies I really couldn’t relate to their “lingo.”
This past May I moved down to Windermere, Florida where I surrounded myself around 8 – 10 people daily that were all involved in affiliate marketing. While I consider myself to have many talents when it comes to the Internet and making money online I found myself feeding off everyone else’s energy to become even more passionate about something I love. This increased my overall work ethic, morale, and bettered my mood.
Right now I’m sitting in IMGrind’s Kansas City office with Ruck and we too feed off this same energy. Its what allows us to stay up late hours in the night developing, discussing, and planning upcoming ventures. I absolutely love it!
Tuesday evening one of our fellow IMGrind Community members was in town for their offline business. We met up, enjoyed a nice dinner, and had several hours of excellent Internet Marketing discussion and brainstorming. In 2012 IMGrind is going to be expanding our Events not only having Grind Sessions and Masterminds across the country but small workshops where we can all get together for a couple days out of the month and work together. It’s relationship building like this that can help you take your business into the future for many years to come.
What’s your thoughts to relationship building? How much has it helped you with your business?