We here at NameHero.com [and every website or company online] are going to have to stay on their game because dissatisfied customers and people that like to complain online are about to get the opportunity to register a gTLD to let the world know just how they feel.
The .SUCKS generic top-level domain will go on sale at the end of March 2015, as it has received approval from the Internet Corporation for Assigned Names and Numbers (ICANN). The right to protest has never been easier.
Vox Populi Registry, who own the right to distribute .SUCKS, have hired former United States Presidential candidate Ralph Nader — a well known Consumer Advocate — to promote it by encouraging the public to use the domain to allow for their voice to be heard.
You can watch a commercial — featuring Nader — at this link or embedded in the video below:
On the dotSucks website, we learn more about the domain, its upcoming release and the vision behind it. Regarding launch, the Sunrise period begins March 30, 2015 and will last for 60 days before General Availability begins on June 1, 2015. Consumer subsidy programs are set to begin in September 2015.
.SUCKS domain names will not come cheap. The Trade Mark Clearing House (TMCH) price during the sunrise period is $2,499 per domain. Names registered during that period will renew at that price.
Premium .SUCKS names will cost even more and will be available beginning on March 30th as well. Examples of domains that will be priced individually include life.sucks and divorce.sucks. They’ll also renew at $2,499 if registered during the sunrise period.
The vision for the conversation is explained below:
By building an easy-to-locate, “central town square” available 24 hours a day, 7 days a week, 365 days a year, dotSucks is designed to help consumers find their voices and allow companies to find the value in criticism. Each dotSucks domain has the potential to become an essential part of every organization’s customer relationship management program.
So whether you’re a consumer looking to find your voice or a company searching for the value in criticism, the .SUCKS gTLD is on its way with the hope its vision will take hold.