Google has rolled out a new “click-to-download” ad template that makes it easier for people to find and install mobile apps, directly from a Google search listing page on your mobile device. The new ad format allows users to download a mobile app from iTunes or the Google Play Store with just one click from a search listing on their mobile device. The new ad template is part of the Enhanced Campaigns roll-out, which should be available to all AdWords accounts by now.
Note: App promotion ads are only available if you’ve upgraded to enhanced campaign settings. With enhanced campaigns, click-to-download ads will no longer trigger the app icon, so once you upgrade to enhanced campaign settings we recommend also creating new app promotion ads to replace your click-to-download ads.
In summary, the new app download ad format is a simple, powerful, effective way to get people to find and use your mobile app right away. Google has provided their own tutorial on how to set these new ad formats up for you to use. Here’s a quick snapshot though: