This month, I’ve been preparing a massive marketing campaign to bring in 2017 with a huge boom!
January and February are historically very big months for the web hosting industry as a lot of small businesses like to start their New Year fresh with a reliable web host.
I can’t tell you how many inquiries we get around this time of the year with people saying they’re “finally getting away from insert bad host name here.”
As we prepare for this, I’ve been brainstorming for what I want to call this campaign.
After much thought and consideration, I’ve came up with:
Name Hero: Making Hosting Great Again!
Ok I get it…
President-elect Donald Trump coined his whole campaign around Making America Great Again, which was also used by President Ronald Reagan in the 80s, but none-the-less, love him or hate him, it resonated with a lot of people. Obviously he won the election.
Honestly though, I feel like this is what we’re trying to accomplish in the web hosting industry.
We received a lot of feedback through our support ticket system, and it’s very rewarding to see how our customers feel:
Obviously though, this isn’t always the case across the entire industry.
Story-after-story clients tell us horrible things that have happened that include downtime, lack of support, and overall negligence on the customer’s behalf.
I’m not saying the entire industry is bad, but some companies are certainly putting profits before people.
At Name Hero our customer comes first, then profits. Without happy customers, we will get smashed in this ultra-competitive industry.
Our service is one thing, but another is our technology.
I feel like too many of the “big name” web hosts want to cram as many customers on one server as possible and neglect things such as security and reliability.
Simple things such as WordPress malware scanning and cleaning – they want to put off on the customer… Why?
Also, doesn’t it make sense, in 2017 to use high speed cloud hosting for everything? Old-school dedicated servers are a thing of the past!
I look at what we’re doing here at NameHero and where we’re heading in the New Year and I feel like we’re moving in a direction that will only continue to benefit the customer.
On my computer monitor I have a big sticky note that says:
PEOPLE Are Always GREATER Than PROFITS
I sure hope this shows through our actions and quality of web hosting.
I hope you can all say, we’re restoring your confidence in web hosts, and you get all the help and support you need for your business!
Be on the lookout across the Interweb as we begin to roll this campaign out!
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.