Some people who capture leads monetize their front-end with a method called co-registration. This is where you incorporate sponsored advertisements (ie: incentive CPA offers) in the registration process to your website. After a visitor successfully inputs their information you’re able to dynamically pass their data (name, email address, phone number, and even mailing address) to the sponsored offers (typically in the form of a “path”). You’re paid a commission on the number of offers the visitor successfully completes.
While most CPA offers are measured based on EPC (earnings per click), co-registration offers are measured by the RPU (Revenue Per User) metric. This is multiplied by the number of leads which in return gives you your revenue.
Some affiliates create their own co-registration paths while others get them from affiliate networks. They normally contain multiple CPA offers such as: mobile pin submits, email/zip submits, surveys, and incentivized CPS offers.
An example website that monetizes with this method could look something like this:
This would be the landing page of the website. The purpose here is to engage the visitor and pre-pare them to enter the conversion funnel. In this case the visitor would be arriving at the website looking for a new job. They have to enter their name and location to begin the search. Immediately after the first page more data should be collected to proceed:
The number of data collection fields are limited to the monetization methods on both the front and back ends. Some affiliates start out with just name, email address, and mobile phone number while others will send full address information to a lead buyer in real-time.
Some example offers on the path could look like these:
The number of offers on a path depends on the aggression of the front-end. This is determined by a number of factors such as the cost inquired per each unconfirmed (single optin) lead generated. The average starting point is around three. Users also have the option to “skip” an offer and continue to the next.
Once users reach the end of the path several monetization methods can be used. One example could be an offer wall which contains multiple CPA offers alternating by lead generation, free trials, and cost per sale. The higher EPC offers would be places towards the top with the lower at the bottom:
This would complete the front-end of the offer. The backend would be monetizing the data captured. This can be accomplished by mailing the email addresses, brokering the email addresses to a list management group, sending phone numbers to call centers, and even selling the leads to brokers in real-time. As with any other lead generation conversion funnel the more creative the better. There isn’t a wrong or right way it all boils down to testing, measuring quality, and optimizing efficiently.
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.