Last week, we highlighted the new .Sucks generic top-level domain that has Ralph Nader behind it.
Celebrities and brands are currently being proactive in registering controversial gTLDs to prevent from being shed in a negative light.
CNN Money reports (via Stuart Lawley, CEO of ICM Registry) that Microsoft has already registered Office.porn and Office.adult and Taylor Swift has registered TaylorSwift.porn and TaylorSwift.adult.
Both gTLDs are currently in the Sunrise period, which means they’re only available to those registered with the Trademark Clearinghouse (TMCH).
However, not everyone agrees with the protective marketing strategies being seen by Microsoft and Taylor Swift. Some refuse to have their name associated with an R-rated domain, even if it means the name could be set up by someone looking to sabotage them.
The aforementioned gTLDs will be available to the general public beginning on June 1, 2015.
Speaking of new gTLDs, XYZ has launched .College, which is also in the Sunrise period, before becoming available to the general public on September 29, 2015.
Those registered with the TMCH have first dibs — for free — before educational institutions. .XYZ is currently the largest and fastest growing new domain extension.