It’s been almost three months since we introduced lead generation arbitrage on our blog showing just how lucrative it can be having your very own offer and monetizing it with CPA affiliate offers on your back-end. Inside our Community we’re proud to see the number of people that have taken our advice to heart and are cranking out a steady $XXX – $X,XXX profit per day.
The good thing about having your own lead generation offer powered by CPA offers is you’re not relying on just one or two offers for your bottom line. If one offer goes down you simply replace it with another in the same niche. As long as you create an offer in a sustainable niche (health, wealth, and relationships are some of our favorites) you can almost always find something that works for you.
Today I want to talk a little bit about where media can be purchased effectively. When we first introduced the concept many Internet Marketers were a little hesitant to go back to Google Adwords. They remember their bad experiences from past campaigns and were simply scared of all the changes in regulations that have came down over the years. Inside the Community we’ve been teaching the value of actually enhancing the user’s experience by creating quality, informative, content-rich websites and many are finally understanding that they can once again use Google Adwords and Microsoft adCenter.
Off the top of my head I know that at least one member is making a consistent $XXX profit per day with SEO. Obviously he created a website with a lot of unique content and was smart how he drove users through his conversion funnel to go towards monetization. It’s possible, you just have to put that thinking cap on and focus how you can actually add value to the end user. Remember if someone is actively searching for a term, you want to make sure they find what they were looking for but at the very same time “pitch” offers to them so you’re able to sustain a nice return on investment.
One source that I haven’t seen a lot of guys use yet is self-serve media buying. Many advertising networks such as Pulse 360, AdBlade, Context Web, etc. have advertisers all over their platforms doing just this. Given the traffic is not near as targeted as search (people aren’t actively searching for it) you have to make sure you’re targeting a broad niche that appeals to the masses.
C’mon marketers! How many people out there need auto insurance? What about a relationship? Everyone wants to look better in a bathing suit! Not to mention the amount of people looking for ways to make more money. Sometimes you have to think above and beyond the traditional CPA offers and start exploring some other affiliate programs such as Commission Junction and Share A Sale. There are opportunities out there but you have to get creative.
I personally have made a lot of money going to these sources and using these broad niches to capture an audience’s attention and turning them into successful conversions. If you’re buying media on Pulse 360 it’s expensive. That means when you create your offer walls you’re going to have to present offers that convert with a high EPC. It doesn’t make sense to load them up with low-paying lead submits. You need to go for the CPA/CPS offers that are going to pay you $35+ per conversion. Some sources you have to do away with the offer wall completely and go directly to a high-paying offer that converts. I know it works because I do it daily.
Another thing to keep in mind is A/B and multi-variant testing. Not to toot my own horn but I’ve been making money media buying as a publisher and advertiser for over a decade. Sometimes the simplest change to your page can make the biggest change. Don’t spend hours making ONE beautiful page, focus your time around making MANY pages that goes after multiple demographics.
There are so many sources you can use to promote your own lead generation arbitrage offer you’ll never hit them all (even if you stay up all night and all day for the next ten years). Pick a couple of them, get aggressive, and start testing. The opportunities are only as great as the work you’re willing to put into it. The “easy way” will only return short-term profits. Get in the game for the long haul and rock it out!
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.