It’s one thing for me to sit here and talk the talk but it’s another thing to actually walk the walk. Given I got started making money online in 1998 I’ve had a ton of experience in almost every monetization facet out there. I want to share with you one of my lead generation arbitrage websites I created a few months ago. In total I made $61,796.49 in revenue. Most of this was made in a two-month period as it took me about one month to get everything tested/optimized with the other month being a good bit of profit (some days nearly $3K+).
For this website I decided to monetize the biz opp niche. There is literately hundreds of creative ways this traffic can be monetized and it’s by far one of the most lucrative verticals out there. I decided to capture name and email addresses then go from there:
Before developing my offer I mapped out my conversion funnel:
It’s really important to map out your conversion funnel before developing your site. By doing this I was able to put a time-line on important tasks and work efficiently at getting my offer launched, tested, and profitable in a timely manner. I began by generating incoming traffic with Google Adwords then moved to some self serve media buys and eventually the Convert 2 Media affiliate network.
Here’s one of my optin forms. I split tested a BUNCH and obviously I’m not going to put them all on the blog as I don’t want everyone copying… Anyways notice how the colors help garner a user’s attention and I create a sense of urgency:
Once a visitor entered their data and they became an unconfirmed lead (single optin) I sent them to an offer wall to recoup some of my advertising costs as well as to get them to become confirmed (double optin).
All unconfirmed leads are automatically sent a confirmation email through my email service provider (in this case AWeber) before they enter the “back-end” of my offer. Here’s one of the confirmation emails I tested:
When the visitor clicks the link in their email they then become a confirmed lead (double optin). Again I monetize with an offer wall:
On the back-end of this offer I further monetized my confirmed leads with a daily automatic email sequence:
Also on the back-end of my offer were five niche-based websites with even more offer walls/monetization opportunities:
Like I said above, this offer made me $61,796.49 in about a two-month period. Given the creativity I explored here my return on investment was fairly high. Obviously at first I was in the black, but after optimizing and tailoring the CPA offer walls towards the higher EPC I started to knock down solid profits daily. Think affiliate marketing is dead? I’m just scratching the surface here…
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.