Last week I wrote about how that Lead Generation Arbitrage was one of the methods I suggest to making the “big bucks” in 2011 with affiliate marketing. This is one of the easiest ways affiliates can evolve towards becoming an advertiser. Today, I want to walk everyone through the “basic” lead generation arbitrage process… Consider this figure:
These six steps outline the path of what I like to call a conversion funnel. Traffic simply flows into an optin landing page, after entering data (ie: name/email), visitors are shown an offer wall with multiple CPA offers, and once they confirm their email address they are directed to another offer wall before being monetized via an email sequence on the backend.
The top three steps are what I call the front-end with the bottom being the back-end of the offer. Your front-end path should help you recoup any costs involved with traffic generation while the back-end should purely concentrate on increased ROI (return on investment). Some companies (such as Convert 2 Media) offer external data management where leads are monetized many ways, one of which being email distribution on a revenue share basis.
Traffic to a lead generation arbitrage offer can quickly be purchased through any of the major search engines or those experienced in search engine optimization can simply rank sites organically. Obviously SEO traffic takes a bit longer to generate traffic, but ROI is a lot higher. This is why a lead generation arbitrage offer is good for both amateur and experienced affiliate marketers. Those with liquid capital can begin sending traffic almost instantly and can begin optimize. Those with very little start-up capital can simply use the power of unique content to rank in the search engines are generate traffic organically. There is no wrong or right way, I actually recommend generating traffic both ways.
Ruck and I both have created countless lead generation arbitrage offers and have experienced success in multiple verticals. This concept can be applied to literitly almost any niche as long as you have enough offers to support both the front and back ends…
We’re going to be providing much more detailed information on this entire process, so stay tuned!
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.