ADD a/k/a shiny object syndrome seems to be a common problem amongst Entrepreneurs especially affiliate marketers. Rather it’s on Skype or through email I cannot tell you how many affiliates have messaged me to let me know they’re going to test offer A one day, offer B the next, offer C the next, and then offer D, E, F through the weekend. By “testing”I believe they mean, “take a shitload of campaigns, throw them against a wall, and see what sticks.” This very rarely works because there is no logic behind it. Essentially, this method is like spinning a slot machine, hoping the columns line up. I personally feel a lot of this comes with not being organized. When you’re unorganized it’s nearly impossible to have a clear plan of action to getting any campaign profitable. To get organized it’s important to have a physical list of goals and objectives, keeping a clean web environment, and limiting distractions.
Unless you start each day with a list of objectives you’re going to start getting scatter brained very quickly. Each morning when I get online I know there are a million things that need to be done. My email need checked, the Private Community is waiting for my input, people are hitting me up on Skype, etc. I’m able to get through everything by developing a routine and organization system. It all starts with a physical list. I have my “day to day” and “growth” tasks written out inside I notebook where I can physically mark off each one as they’ve been completed. Under each task I like to have a sub list of things that need to get done. So for example, I may have one task “launch mobile campaign in UK.” Under that I will have bullets that include “register domain, setup hosting/tracking, develop landing pages, develop creatives, etc.” I’ll then mark each one of these off as they’re completed. I won’t move to anything else on my list until I’ve finished.
I then have a goals section on my list. This includes stuff such as “20 sales a day for new UK campaign by Friday.” On Friday I will look at my results and if I’m not close to averaging 20 sales a day then I’ll take time to work on scaling my traffic up or altering my landing pages to help boost my conversion rate. Every affiliate wants to reach 100 – 1,000 sales a day but unless you have to start somewhere. It’s important to keep your goals obtainable so you don’t get discouraged if you don’t meet them. You need to have several goals, and if you’re not consistently meeting them, you’re going to get bummed out!
“How you are in life is how your are in business.” This is a common quote we say around the office. If you’re an unorganized person in life, missing appointments left and right, not keeping up with your possessions, then you’re going to have a hard time running your own online business. Now is the time to get organized and make those changes! When you sit down at your desk you should have everything in a place where you can find it and have some type of organization system. If you have a shitload of papers all piled on top of one another it’s going to be hard to get on your computer and work efficiently. The same goes for your web environment. You need to be organized.
I don’t see how some people get by with an email account that has 1,000 messages in the inbox. Many email providers, such as Gmail, have made it very easy to archive, star, and sort emails allowing you to stay on top of your digital communication. If you’re going to be running traffic, it’s important you keep your communication line clear, as you will need to communicate with your traffic source, your affiliate network, and possibly other members of your team. If you’re keeping an unorganized email box, then it’s going to be very easy to lose things in transition and hard to sustain a winning campaign. Take some time every morning, every afternoon, and every evening to give your email a quick sweep and have everything organized into folders and categories. This is one way I’m able to run three thriving online companies and not get behind! The same goes for your web servers and tracking systems. Keep your landing pages/images organized in folders and make sure to delete/archive old campaigns in your tracker so you’re not constantly jumping over a bunch of crap!
If you’re working from a home office it’s easy to get distracted. With the social media boom, it’s not hard to load up Facebook and kill an hour or two. I know this is a big problem for many affiliates as I’m a member of several groups and I see the same people spending day after day “posting” rather than “working.” I like to limit my time on these platforms to once in the morning and once in the evening. I’ll share or like blog articles from the Grind but use the below sharing buttons to avoid me from having to go on the site and potentially getting sucked in. Some days when I’m eating my lunch I’ll get 15 – 2o minutes and just get Facebook, Twitter, and other social media sites out of my system. There is always going to be drama, people are always going to be getting in and out of relationships, so there is no need to spend hours watching it all unfold live!
Another big distraction for some is having a television on or trying to watch kids and get work done at the same time. If you’re “working” then it’s time to close the doors to the office and eliminate distractions. Yes, even if you work at home, you may need to get a babysitter. Everyone likes to think just because you’re working at home you’re instantly a babysitter. Wrong! You have to either do one or the other you can’t do them together. It just doesn’t work. The same goes with keeping a television on. As I’m writing this blog post I have the morning news on. I’ve already caught myself about 10 times zoning out to the news and losing tract in my post. Either work or watch TV – don’t try to mix the two. The end result is taking twice as long to do a simple task. Don’t do that!
In conclusion it’s very important to have an organization system around you when making the decision to work online. You need to physically have a task list that includes your main day-t0-day duties and goals you’re attempting to reach. Your “web environment” needs to remain as clean and organized as your “work environment.” Emails, files, logins, should all be organized neatly on your computer and web server where you can easily access them and know where everything is. Your tracking system should have old campaigns removed and only have the active ones where you can see them. Distractions should be limited because they cause the simplest task to take twice as long. When you’re working – keep it at that. Don’t try to multitask television watching, baby sitting, cooking, etc. You can’t do both it’s either one or the other. By following some of these simple tasks you’ll find the number of successful campaigns you create come around more often and you’ll get a lot more done in a day.
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.