I can’t say we didn’t see this one coming.
The Internet Corporation for Assigned Names and Numbers (ICANN) has asked the Federal Trade Commission (FTC) to review whether any new laws have been broken in the roll out of the new .Sucks top-level domain.
“ICANN is concerned about the contentions of illicit actions being expressed, but notes that ICANN has limited expertise or authority to determine the legality of Vox Populi’s positions, which we believe would fall in your respective regulatory regimes,” the group said in the letter.
Remember the .Sucks domain is distributed by Vox Populi Registry that has Ralph Nadar as its spokesperson. Their vision is to help consumers find their voices and allow companies to find the value in criticism.
The Sunrise period for .Sucks began on March 30, 2015 and will last for 60 days before General Availability begins on June 1, 2015. Consumer subsidy programs are set to begin in September 2015.
“I don’t think that anyone who takes a look will find a problem,” Vox CEO John Berard said in article by Yahoo Finance. “After all, the VoxPop sunrise price is well below the highest cost charged by at least one other registry and the price itself is somewhat misunderstood; most .sucks registrations seem to be taking place at $2,024.”
Companies such as Apple, Microsoft and Home Depot along with celebrities like Taylor Swift and Oprah have been buying up their names associated with .Sucks to keep third parties from going rogue.
CLICK HERE for coverage by Yahoo Finance.