One of the most valuable pieces of information you can obtain about the performance of your page is how users are interacting with it. Without it, you can only guess as to what your users are thinking, and what grabs their attention. For a long time, like everyone else, I had to use trial and error to see what worked and what didn’t. I still need to experiment (obviously), but now I can do so from a position of strength. I can now see exactly what users are up to and what gets in their way of taking an action on my site.
Hotjar – The Service that Allows you to Track Your On-Page Users
The tool I use for this service is called Hotjar, and it’s probably the most efficient utility I have to evaluate user behavior. Visit the site, sign up, and install the code on your site. For example, I use it on my website to evaluate the effectiveness of my landing page. Here’s a sample code:
Most likely you only want to track user interaction for a specific page instead of throughout your site. If you have a blog for example, you don’t want to include the code since it’s probably not too focused on conversions. But if you have a landing page that’s part of a Google Ads campaign for example, then you need to ruthlessly weed out anything that might be causing your visitors to lose focus.
Use Google Tag Manager to Target Pages
The free version of Hotjar doesn’t allow you to choose which pages to track, and there’s a limit of 100 recording sessions at any given moment. However, I’d earlier written a tutorial on using Google Tag Manager to only load code on specific pages. If you use this, you can literally target just one page with the Hotjar tracking code and you’re golden. This means that you can fill up your report with 100 visits to the same page using the free Hotjar account, delete it once you’ve analyzed it and then start over.
Seeing the Results
Once the code starts working, it’ll record all the activity of your visitor to the page on which the code is installed. This includes:
- Mouse movement
- Scroll events
- Window resizing
You can view all this in the reports page as a video. For example, here’s a screenshot of a video from my website WP-Tweaks, on which I promote NameHero LiteSpeed hosting:
Using this, I’ve learned a lot about landing pages and conversions.
My Learnings – 3 Tips
I’ve worked with web design for so long, I take a lot of things for granted. But when I saw how users were actually interacting with my pages, I learned to make things obvious.
First, make sure your visitor knows where to click. I’ve seen too many videos of users trying to find a link to click, and not going to the actual link that will take them to the product page. Obviously, this is a huge wasted opportunity! At the expense of looking slightly “ugly”, ensure that your visitors have a super clear place to click that’s impossible to miss.
Second, use non-committal text on action buttons. Instead of “Buy Here”, use “Go Here” or “Continue to”. Users don’t want to feel as if they’re taking an irrevocable step from which there’s no turning back. Ease them into the buying process.
Third. Fewer words. As a writer, I tend to bloviate a lot. But when optimizing a landing page, there need to be fewer words and a crisp layout that’s no-nonsense. Write as little as possible on your landing pages.
Hopefully, these few tips along with using Hotjar on your site will help you optimize your conversions and improve your marketing campaign!
I’m a NameHero team member, and an expert on WordPress and web hosting. I’ve been in this industry since 2008. I’ve also developed apps on Android and have written extensive tutorials on managing Linux servers. You can contact me on my website WP-Tweaks.com!