I missed the most important email of my life.
A company was interested in buying one of my properties for a “7 figure sum” but they were unable to get ahold of me because their emails kept bouncing back to them. They tried multiple times but ended up reaching one of my competitors.
My competitor, who now lives on an island in the Caribbean, is retired off the “7 figure sum” that was originally intended for me.
I found out two years later when the competing property they purchased turned out to be an utter flop and they wanted to see if I had any interest in buying the website from them. All the while I’ve been pulling ridiculous shifts in attempt to monetize this particular property just to keep it in the black for the better part of a decade.
While the domain was correct, the address in front of it didn’t exist. Because it didn’t exist, any attempts to email this address failed permanently and were returned to sender.
This didn’t have to happen and it doesn’t have to happen to you. You can prevent such a tragedy by creating a “catch-all” email address.
A “catch-all” email address allows you to redirect improperly addressed email sent to your domain to one place. An improperly addressed email can be defined as an email message sent to your domain to an undefined email account.
Go ahead and get this set up ASAP because you could miss the most important email of your life.