One of the biggest domain stories of the year so far is Google paying $25 million for the “.app” top-level web domain. While this will obviously raise eyebrows, the search giant started investing in new gTLD extensions long before.
In 2012, Google paid $18.6 million applying for 101 new gTLDs, paying $185,000 per domain for extensions they were not guaranteed to get.
Michael Berkens from TheDomains.com spent some time clearing up some misconceptions about Google’s recent investment in “.app.”
Below are two notable points highlighted in his article:
- While the $25 million Google paid for “.app” is four times the most paid in a public ICANN Last Resort auction for a new gTLD, it’s on par with some of the new gTLDs obtained in private new gTLD auctions.
- Google has lost 29 out of 35 auctions (which includes winning “.app” for $25 million), meaning they are not going to have over 100 new gTLDs.
CLICK HERE for coverage by TheDomains.com.
Google put the spotlight on new top-level domains with their recent purchase but began investing long before. New domain extensions are not going away and are the wave of the future.
As we explained earlier in the week, “.com” is no longer the only important extension and it’s something business owners and domainers must be hold in consideration.
Here at NameHero.com, we’re embracing the change. That’s why we offer seamless registration for over 350 TLDs at unbeatable prices. CLICK HERE to get started.