User engagement is something we all struggle with on the mobile web.
It only takes one tap for the user to disappear out into cyberspace to enjoy something more spectacular. In a world full of ADHD this can make a marketer’s job quite daunting.
However, it looks like Google Chrome is stepping up to the plate to help developers/webmasters keep people coming back to their website.
In their latest Beta version of Chrome, they now allow two new highly engaging features:
Previously only available to those with applications, Push notifications allow you to send visitors a message to their home screen when an update or important piece of content is available. Obviously user’s have to opt-in but this can be comparable to having an email list on your website:
Promoting Add to Home Screen
Visitor’s have been able to create home screen shortcuts for a long time now. However, a lot of people like my parents, simply don’t know how. Chrome 42 Beta now allows website owners to promote this on their site:
This gives user’s a one click option to add the bookmark to their home screen without having to search through their settings.
My head is already spinning with the number of opportunities this opens up. I really hope people use this in the right way and not abuse it to the point it has to go away.