It’s likely you’ve heard this before, but with any business, getting your first 100 customers with any startup is a big challenge.
Not only do you have to prove that your business is sustainable, you have to be very consistent with your marketing to draw people in and turn them from visitors to paying customers.
You can have the best product or service known to mankind but without marketing you have nothing.
The old saying “build and they will come” isn’t necessarily true. The Internet is full of products and services that maybe top notch, but never get off the ground due to lackluster marketing.
Nowadays with social media, Inbound marketing (a/k/a content marketing) has never been easier. No longer does it take a multi-million dollar budget to compete with large corporations. As long as you can connect with your target audience, you can achieve success.
First 6 Months Are The Hardest
Reflecting back on my 18 years of working online, the first six months with any new business are the most challenging.
Some days go well, others are full of problems. Those that push through the hard times are the ones that find the most success.
I like to compare this to going to the gym. The first six months of starting a new workout regimen aren’t easy but success will not come until you push through them. The same holds true in business.
Reaching Your First 100
Once you get to your first 100, the next 100 come a lot easier. However, you must be attentive and know when it’s time to hire and how much of your profits you should save to re-invest.
Businesses work on momentum, so you always want to continue pushing it forward. If you start to regress backwards, you can take many steps backwards in the entire process.
I’ve always said silence is the startup killer, so as your business continues to grow, make sure you keep up your marketing!
In this week’s edition of The Startup Hero Podcast I discuss all of this in detail and provide advice how to go from startup to 100 to pushing forward!
You can listen using the player below, but also remember to subscribe on iTunes, and share on your social networks!