My favorite thing about lead generation arbitrage is the multitude of ways you can generate traffic. One way that works successfully (and is the most affordable) for many publishers is search engine optimization (SEO). Rather than focusing on purchasing traffic from cost-per-click platforms, affiliate networks, media buys, etc. you’re able to leverage free traffic and test without absorbing all the risks of buying traffic.
SEO is considered a pain by some because it’s not “instant.” I myself am a very impatient person, but this can be eliminated by attempting to rank more than one site at once (so you don’t waste your time refreshing Google everyday waiting on that one site to rank). Some of your sites may rank faster, some slower, some may need to extra tlc (more content, more high quality backlinks, etc.). Sure, it takes a bit of effort in the beginning, but once ranking it’s all up to optimization from there.
Certainly beats bidding wars, account penalties, and God-forbid the infamous “Google Slap.” Every second traffic isn’t flowing to your lead generation arbitrage offer you’re potentially missing out on thousands of dollars. One of my campaigns got slapped and I lost out on $2K a day solid profit… No matter who you are – that sucks! Having a couple of SEO’d lead gen offers can provide you with a certain amount of stability and consistency.
The pro wrestling website I own with my brother receives thousands of visitors everyday from Google, Bing, and other search engines – so why not apply they same content except with the goal of collecting and monetizing leads? I’ve personally heard stories of some guys generating revenues as high as $XX,XXX a day just from successful search engine rankings on lead generation websites. Just because it’s considered “free” traffic it’s by no means low on volume.
Now obviously you have to get a bit creative when selecting the keyword phrase you want to rank for. If you try to rank for something broad and general as: “Make Money Online” or “Weight Loss” you’re going to get very frustrated and be ready to quit within the first couple of weeks. You have to actively go out and find terms that are related to your vertical that not only contain a lot of search volume but ones that contain very little to no competition (so it’s easy to rank). Ruck has one method that really shocked me how easy this was (something we plan on covering at our NYC event next month). Remember that a lot of Google’s searches are unique.
I’m barely scratching the surface here because this is only limited to your creativity. From promoting biz opps to credit reports even to weight loss – there is a ton of money to be made out there all from creating a successful SEO Lead Generation website. Imagine being able to collect thousands of leads a day for free and not only monetizing them with your front-end but also your back-end. Even if you do have to spend a few hundred to get some unique content written and issue a press release, it’s cheaper than paying by the click.
What are your thoughts on SEO? Are you promoting your Lead Gen website organically?
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.
Great article; would love to see an example of this and hear any other words of wisdom on this topic as it is something I was considering doing.
It'd be hard to show one of my examples here as I'd be opening up the gates for competition to come in on my keywords. But start thinking of phrases people are searching for and how you could capture their lead and monetize it through a funnel 😉