Just this Friday, on the 10th of September 2021, a judge finally ruled on the long running case between Apple and Epic. Like everyone else in the tech world, I’ve been watching the course of this trial with fascination – both for what it will mean to the industry as a whole, as well as the impact this will have on secondary industries like website development. And in the latter case, the verdict is clear – all iOS developers should now have a website through which they can accept payments. This is therefore the perfect time to pull the trigger on that website idea you’ve always known you should implement, but couldn’t quite see the value.
Here’s how the ruling changes everything.
Before, iOS Developers Didn’t Need a Website
Due to Apple’s restrictive policies regarding the behavior of apps on its store, no developer could link back to their own site for processing payments. Doing so would get you banned from the app store – and many developers were banned for precisely this. The reason for this rule was easy to understand of course. Apple gets a 30% (now 15% for smaller companies because they were feeling the heat) commission for all sales made through the app. And so naturally they don’t want developers linking out to their own website for customer payments and subscriptions.
What made this even more unfair than it already was, is the fact that big publishers like Netflix and Amazon simply refused to shell out these commissions, so Apple carved out special exemptions for them.
So given that developers couldn’t link out to their own websites, it didn’t make a whole lot of sense for having a separate online web presence outside the Apple store. The walled garden gave you everything you needed – for a price of course!
Friday’s Ruling Removes the Anti-Steering Rules
The latest ruling struck down these restrictions, and developers can now link back to their own product and website pages for payment processing, instead of going through Apple. This is great news for developers who can now direct their users to their own website, where they can offer alternative deals, products, and subscriptions outside of the Apple ecosystem. It’s a massive revenue opportunity that developers will be crazy not to exploit.
So having a website is now a necessity if you want to generate more money for your existing products.
NameHero’s Website Builder Comes with eCommerce Built In
Creating a new website from scratch can be a hassle. NameHero’s website builder lets you get started for free for 7-days to test and design your website. After that, you can choose between the Personal, Business, or eCommerce plans, each with a different quota of disk space and bandwidth.
Ordinary shared hosting doesn’t usually cut it for online stores. This is because normal hosting doesn’t do well with large transaction volumes, and some servers are not PCI compliant for accepting credit card payments. You need something more powerful, specially designed for hosting online stores.
NameHero’s powerful LiteSpeed servers are perfect for online stores. If you choose not to use the website builder and go for ordinary hosting instead, you’ll find that LiteSpeed and WooCommerce make the perfect couple with intelligent caching and purging. Combine that with QUIC.cloud integration, and you have the infrastructure for the fastest online shopping experience.
So if you’re an iOS developer, now’s the time to fire up your own website! You’ll find that you can generate many more avenues for revenue, and can direct your customer experience instead of routing all of it through Apple. It’s time to break free!
I’m a NameHero team member, and an expert on WordPress and web hosting. I’ve been in this industry since 2008. I’ve also developed apps on Android and have written extensive tutorials on managing Linux servers. You can contact me on my website WP-Tweaks.com!