In the “offline” world of business, most companies have set hours, traditionally 9 a.m. – 5 p.m, 8 hours a day. Their revenue is dependent upon being open for these hours. Likewise, consumers are limited to conduct their shopping during this fixed time.
In the late 90s, the Internet made a revolutionary change to the way the world conducts business by breaking down this limitation. Not only are businesses able to sell products and services 24x7x365, they are no longer limited geographically, and consumers can shop whenever is convenient.
I couldn’t even imagine going back to a world before Amazon!
Over the last year, we’ve seen an even more demand for online commerce, as offline businesses have been forced to close/limit store hours due to the COVID19 pandemic.
With this tremendous opportunity, how important is it that your website, where your online business is conducted, be online?
Once you’ve made the leap online, how frustrating is it when your website crashes, and the sales you would have made are lost to your competitor?
Since 1998 I’ve been operating my businesses 100% online and I can tell you how costly just one single hour of downtime is. Not only are sales, leads, inquiries missed, but it also diminishes one’s brand, frustrating consumers.
I personally don’t believe you can’t even assign a price to reputation, it’s the most valuable asset of any company!
High Availability Shouldn’t Be Limited To Large Corporations
You maybe thinking, “Ryan that sounds great and makes sense, but I don’t have the budget of Amazon and can’t afford an expensive high available web hosting solution.”
And that’s exactly why I started NameHero.
Back in 2013 I was home visiting my parents, and my Dad, who owned a local self-storage facility, was complaining that he had a number of customers that had went online to pay their monthly bill, but were unable to because his website was offline.
This delayed his cash flow, as some of the customers had to wait until he opened during business hours to bring in their payment, while some used it as a perfect excuse to justify a late payment.
He was on a ~$10/month hosting package at HostGator as he couldn’t justify ~$200+/month for a fancy dedicated server, and even if he could, he lacked the experience to set it all up.
Unfortunately many other small businesses were in the same situation. The “online world” was still relatively new and while it was a tremendous step to get their website started, the thought of spending big money on a fancy hosting solution seemed out of reach.
That’s when I saw the opportunity to penetrate a very crowded web hosting industry.
NameHero’s Mission Statement: To provide a high-speed, reliable, and scalable web hosting service to individuals and small businesses that is easy and affordable, regardless the size of your website, with superb customer service and support.
Back then I had developed a platform for my own online businesses that was constantly achieving 99.9% website uptime and knew it could deployed for others at an affordable rate with some effort.
5 Years Straight Of 99.9% Website Uptime
This morning we announced our 99.9% Website Uptimes were now publicly available for 2020, marking the fifth consecutive year we’ve achieved this metric.
In that announcement, I explain exactly what we consider to be 99.9% Website Uptime:
While many providers include 99.9% Uptime in their marketing, many are quite vague how they measure this metric.
Some providers consider network uptime, which means they don’t lose connectivity to their up-link providers, which is not that hard to achieve as any reputable data center is going to be multi-homing (i.e. have more than one upstream provider).
Other providers consider server uptime, which is a step further than network uptime, meaning the physical server stays online 99.9% of the time, but this doesn’t always mean all services stayed online (i.e. the web/database server that actually serves the content of a website).
At NameHero we consider website uptime, which means we actually setup websites on each of our nodes that are monitored by a third party (Pingdom) every minute to ensure they’re online and reachable.
I go on to explain WHY we publish these reports; we must be held accountable and sustain these claims. There are too many companies that use these claims in their marketing only to not deliver anywhere close to such promises.
I always like to say “we do things different at NameHero.” I didn’t start this company to get filthy rich. I started NameHero to provide a quality service to individuals and small businesses at an affordable rate. I will always put people above profits.
In closing, I want to thank our incredible Superhero team, who help make this possible. They are true Heroes and the heartbeat behind NameHero.
If you’re still shopping for Web Hosting, make sure to ask the provider(s) you’re considering for their third-party uptime reports!
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.