Believe it or not their is a method behind all of the madness on the Facebook newsfeed… A big one. Edge Rank is their algorithm they use to determine if the content you share is worthy of being placed across your friend’s newsfeed. For websites such as IMGrind or businesses in general this can be a big advantage when expanding social reaching and generating user loyalty not to mention save by generating traffic organically rather than paying for it. Let’s take a look at the algorithm:
OK it looks complicated as crap but I assure you it’s by no means rocket science. There are three main factors here: affinity, weight, and time. Affinity is the relationship between the viewing user and the edge creator. Weight is dependent on what type of post it is (text, photos, videos, etc.) and how much engagement it’s getting. Facebook likes rich media such as videos and photos as it engages visitors and keeps them on the site longer. Comments and likes increase the weight (as it shows interest). Tagging photos also help create weight as it broadens the social circle. Including the location helps some too. Finally, time is a factor. Facebook likes fresh, new content.
Increasing the Edge Rank of your posts is quite simple. Here are some tips that should allow you for an increase in traffic:
Schedule To Post On Optimal Days – Examine the traffic trends on your website. What days perform the best? Here at IMGrind, Monday through Thursdays are very solid. Weekends traffic slows a bit with Sundays sometimes being huge (we did 2,200 uniques last Sunday). Schedule your Facebook posts for these days. This is likely when your audience is online and can begin interacting with your posts increasing their overall weight.
Develop A Consistent Routine – Don’t just post heavy one week and lose interest the next. I look at this much like I do going to the gym. People achieve far greater results when they remain on some type of consistent schedule. The same goes for when you’re syndicating or publishing unique content. You want to have a schedule as it allows your visitors to know that you’re serious in your content, aren’t losing interest, and can over-deliver them the information they’re looking for.
Post Relevant, Useful Content – If all the friends on your page/profile are females ages 20 – 30 don’t go posting content about how mature people meet with online dating websites. Target your audience accordingly. Ruck and I both have thousands of Internet Marketers on our Facebook lists. We’re able to syndicate IMGrind.com seamlessly. Think if we were to post about an unrelated topic such as cooking or fashion. It wouldn’t interest our friends, hence it would garner a low Edge Rank.
Build A Loyal Following – You want to develop an audience that loves your brand, product, or service. You do this by making them feel special, like their part of the team. We do this through our own private Community but could also incorporate it socially by using Facebook Groups.
Encourage A Response – My brother has done a fantastic job with his pro wrestling website. Each week, WWE Monday Night Raw and Smackdown are amongst some of the top rated shows on television. Following the airing of each, my brother posts a Facebook poll asking his readers what school-letter grade they would give the show. Week-after-week he has HUNDREDS of fans all voting and interacting with these polls, greatly increasing his Edge Rank.
Over the years I’ve been able to successfully develop a number of content-rich properties. No matter how much technology changes, I always find myself going back to lots of unique, valuable content. It’s brought me the search engine rankings I’ve needed and has allowed me to gain loyalty amongst millions of Internet users. Edge Rank is no different than anything in the past and is not complicated, but provides a whole new avenue to targeted, organic, traffic generation. Consider these suggestions when making your next Facebook post and remember to utilize their Insights tool to monitor your progress.
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.