I was speaking with the owner of a new start-up this morning checking out a product they’ve developed (along with a US patent) and are soon to start selling online and in retail stores around the United States. One thing I noticed their website lacked was a social media presence. Over the last year, IMGrind.com has grown into one of the premier destinations for Internet Marketers much due to having a very strong social media presence. Google isn’t our top referral of traffic, Facebook is. It’s not even second, LinkedIn is. A lot of business owners over-complicate the entire social media aspect or don’t understand where to begin. Here are some tips I recommend for any business:
Have A Blog – Static websites are boring and get outdated quickly. If you’re selling a product or service you should provide your site with a voice where you can interact on a daily basis with customers and keep them interested in your content. You want them to visit everyday and you want them to syndicate your content on their social networks (which they will do if they enjoy it). Allow them the option to comment and add their input so they feel like they’re part of the discussion. Even if you get a hater or two you know you’re spiking an emotion!
Facebook Fan Page – This seems like a no brainer to me but unfortunately many start-ups miss out on this one. If if you’re not selling your product online you can still gain loyalty my creating a Facebook fan page and adding some of your friends then syndicating your blog content. Post useful information that your friends will enjoy. Allow them the opportunity to share the content that interests them and watch the site grow quickly. Facebook fan pages are free and you can even post content in relevant groups all opening up more reach for your page.
LinkedIn Profile – As I said above LinkedIn is the number two traffic source for IMGrind. Setup a profile for your company and as you do with Facebook, syndicate your blog content. Also make sure your profile is filled out completely and you begin making relevant connections. You can also share your content across groups and generate a good bit of traffic.
Twitter – On an average month Twitter is the number three or four traffic source for IMGrind. Here recently the big G (Google) has been running neck-and-neck with it. A Twitter profile takes less than 30 minutes to setup and you can instantly begin sharing your content, Tweeting about your product/service, and connecting with relevant connections. I look at Twitter like a micro blog where you can quickly and easily share your opinion and link out to content that will get viewed.
YouTube channel – Make some interactive videos about your product or service. Do some keyword research and try to get the big G to rank the videos where people can watch them then later follow a link to your site. Be informative in your videos and add value to the entire user experience. This also makes great content you can share on your blog and across other social networks (how many videos do you see circulating on Facebook daily).
The main point I want to get across in this article is that by using multiple social networks you can develop a strong social media presence for your company and can quickly generate traffic for free. It shouldn’t be a huge mystery to you about how to begin developing an online presence for your business. You just have to take advantage of the resources out there and develop some type of consistency when it comes to content generation. Relevant, useful content that will benefit people and ultimately get your website more hits. More hits means more eyeballs browsing your products and services that have the opportunity to buy and increase your bottom line. Far to many companies take money out of their pockets by not leveraging some of these powerful, yet free, social media tools.
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.