WordPress is opening up a lot of doors for people across the globe.
Being the CEO of NameHero I’m shocked at the number of customers I’ve seen come through over the last 24 months with thriving WordPress development businesses.
Even in our new office building here in Kansas City, there are two different companies alone, that specialize in WordPress website development.
The New Age Of Web Development
When I got started working online in the late 90’s not everyone had yet adapted to having a website.
Prior to the “dot com boom” of the early 2000s, businesses were considered ahead of the curve if they had a website.
As the Internet began to explode commercials, billboards, and other traditional forms of print media became flooded with web addresses.
To get a website developed back then though it was a completely different process than it is today.
You had to hire someone that was specifically trained in web development including HTML and other server-scripting languages such as CGI, PHP, etc.
Pay them an upfront amount and then hope to God you could reach them when you needed an update.
WordPress has simplified this process as anyone, regardless of technical knowledge, can login to a dashboard and make changes as long as they can follow simple directions.
Perfect Work From Home Opportunity
When it comes to “work from home” opportunities there are a lot of scams out there.
Even some of the multi-level marketing programs I’ve seen are borderline at best: “Invest $X,XXX and sign-up Y under you and you’ll make money.”
Are amongst some of the pitches you’ll hear on social media.
But what about those looking for a business that’s rapidly growing and is actually sustainable?
Enter The New Age WordPress Developer
Would you believe me if I told you one of our largest Reseller hosting customers is a 70-year-old lady that came out of retirement to develop WordPress websites for local customers?
It’s true; we just had a chat last week about how she was bringing on additional employees to begin a search engine optimization division of her company.
She told me, with opportunities such as this, she couldn’t sit around and “wait to die.”
Do you blame her?
What about the kids graduating college only to find that getting that “dream job” is a lot harder than they thought and now they’ve got a mortgage-like payment with their student loan debt.
Let’s just say the average college graduate gets a job making $50,000 a year out of college.
That’s $4,166 per month, or about 41 customers paying $100 a month :).
It’s The Perfect Storm
The “old way” of doing things has actually opened the door for many opportunities.
A lot of small businesses that purchased expensive websites in the early / mid 2000s are now looking to update with the times.
Since many of these websites were developed before mobile devices even had web-browsing capabilities, a lot won’t even format correctly on a smart phone.
This makes it especially hard when Internet usage is now through the roof on mobile devices vs. desktop computers:
The solution is actually quite simple, slap on a WordPress theme that’s responsive (i.e. uses bootstrap or equivalent). It’s actually common practice for all premium WordPress themes to be mobile compatible nowadays.
Premium Themes vs. WordPress Professional
Now when it comes to WordPress development there is obviously a coupe of different levels of the type of developers that are out there.
While you have the amateurs that do development on the side including purchases templates / themes from other companies and then customizing you also have the professional WordPress developers.
The amateur developer is perfect for the small or local business that is just looking to have a simplified web presence.
For example, the local butcher down the street isn’t going to want to spend thousands of dollars on a professionally designed website. They just need something that looks nice, will load on all devices, and something they can update when they have a change in pricing.
The professional WordPress developer, is one that’s going to build your theme customized from the ground up.
These developers are highly trained but are also going to be much more expensive. For example, I also own a software company, and we had the site professionally done in WordPress for $5,000.
Where Do You Have An Opportunity?
If I had to start over from scratch tomorrow, I’d begin cold-calling local businesses that have crappy looking websites and ask them if I could re-design them.
I would come up with a series of packages that include basic WordPress development (mobile optimized), search engine optimization, monthly updates, web hosting, and social media management/marketing.
I would start somewhere around $99/month and go all the way up to $900 depending on the amount of work involved and would also require at least a 6-month commitment.
I’m fairly confident I could at least sustain a pretty nice living if I worked my butt off for a couple of months.
Let Us Help You
At NameHero we’re committed to serving Resellers and helping them grow their business.
There is one common denominator with every WordPress website and that’s a blazing fast web host.
Rather you wish to resell our hosting or just refer customers as an affiliate, it would be our pleasure to work with you and help you with your business.
Regardless of your level of WordPress development, I invite you to read some of our training resources:
- Reseller Hosting 101 Free Course
- Resell Hero eBook
- The Complete Guide To Reselling WordPress Hosting
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.