When we say we’re “on the grind” we don’t just mean we’re sitting in-front of the computer for 24 hours a day, 7 days a week. Through much trial and error over the last 15 years, I’ve started to “get it” in terms of developing a healthy grind routine that allows me to gain a substantial competitive advantage. The same goes with our entire team here at IMGrind.
When you think about your Grind you should consider your Brain, your Body, and your Business. If one of these is not being built, then chances are you’re not running at full productivity. Especially if you work from home alone, without a partner, it’s easy to fall into an unhealthy routine that eventually leads to you only running at 50% (or less).
Build Your Brain
The human brain is an amazing organ. It begins to develop while we’re babies and continues all the way throughout life. It’s important to keep it sharp and to always be learning. No matter how much I think I know about things like mobile advertising, I’m always constantly learning more each and everyday. I learn from Ruck, Brent, Bill, as well as many of our loyal affiliates and app developers at Revived Media. I also learn from the Grinders here in our forum and our customers over at iMobiTrax. Each evening I reflect back on my day and think about the new things I learned.
Another thing I like to do is read. Each day you should be reading articles from the industry you work in. I was first told this by a professor in college and it’s something that really stuck with me. He explained about how important it was to “stay up to date” with your field and to always be adapting. That’s VERY true in the face paced mobile marketing industry. What worked yesterday doesn’t always work today. You stay on the edge by always learning.
Here in the United States I like to avoid watching television like the plague. By turning it on just for a couple of minutes I’m surrounded by depressing news, glamorized teenage pregnancy, and shows that give an unrealistic view of life. If you constantly fill your brain with this garbage, how do you expect to build it? I prefer to keep the TV off and sit around and come up with new ideas. I then write all of these ideas down in a journal. I also like to mention in my journal about the healthy activities and foods I’ve consumed during the day so I can get a benchmark on what makes me more creative.
Rather than staying up late watching TV, go to bed at a decent hour so you can rise the next morning refreshed and ready to work on your body.
Build Your Body
If you’re out of shape physically what results do you expect from your business? Around our office we always go with the motto: how you are in life is how you are in business. If you are the type of person who is always trying to sleep to the last minute and is unorganized in your daily routine, then how are you going to build an empire?
For me, I like to rise around 5:30 a.m. and immediately go and workout. I find that if I don’t do this FIRST THING it’s easy to put off. “I’ll hit it extra hard tomorrow.” “I didn’t sleep well last night, I just need one more hour of sleep.” “As long as I’m still at the office by 8, I’m good.” These are excuses and as long as you’re making them you’ll never fully achieve your greatest potential.
Working out raises endorphins, makes your body more efficient, and gives you an overall feeling of well being. If you’re achieving this with your physical shape; what does your mental state do? It will follow along with the results.
Here in the United States, it’s easy to eat unhealthy. If you watch the television, not an hour goes by without you seeing a deal for a monster pizza and pop combo that can be delivered in under 30 minutes. If you’re driving to work you can stop through the drive through for a $4 meal that includes a burger, fries, and soft drink. That shit is convenient; I get it. Especially when you’re trying to get your business going, the last thing on your mind is going to the grocery store and preparing healthy meals. This is the same type of excuse as not working out.
Each Sunday I schedule time to go to my local grocery store where I buy fresh fruits, vegetables, and lean meat. While I know my upcoming week is going to be busy, I make sure I have enough food for breakfast, lunch, and dinner for Sunday – Thursday. Friday and Saturday I will reward myself by going out to a nice restaurant or enjoying some of the not-so-healthy items. Grocery shopping shouldn’t take you any longer then two hours and in some cities, they’ll even deliver right to your door. Soon, I’m going to share some 30-minute recipes here on IMGrind of how I prepare healthy food quickly.
The morale of the story here folks, if you consistently feed your body with junk, you’re going to get junk out in return.
Don’t take my word for it though… I don’t know it all. Do a split test.
One week eat McDonalds everyday. Make sure you’re diet is high in saturated fats, tons of sugar, and fried stuff. See how you perform on the computer…
The next week eat healthy everyday. Lots of fruits, vegetables, and lean meats. All prepared from your own kitchen. See how you perform on the computer…
Build Your Business
Once you have your brain and body in shape you can THEN build a business that kicks the shit out of your competition. In today’s online world of instant resources, it’s more challenging to gain the competitive advantage over the next person.
But ask yourself: Is my competition reading and learning daily? Are they sitting in front of the television while I’m building my brain? Are they waking up at 5:30 a.m. and building their body? Are they filling their bodies with healthy, super foods, or are they taking in fast food / processed stuff that’s going to slow them down?
Each time you can answer these questions with the competitive advantage, the stronger you’re going to be in business.
I get started on my businesses around 7 – 7:30 a.m. each morning. I go strong until it’s time to break for lunch around 12:00 p.m. and then continue go hard again until around 5 – 6 p.m. I maximize my time online by working efficiently. During work hours I DO NOT allow myself to participate in distractions.
Some common distractions: Social Networks, Chat Applications, Email, Television.
Do you know how many affiliates I see on a daily basis waste HOURS just talking / gossiping on Skype? Let’s not even mention those that stay on Facebook ALL DAMN DAY updating their status and trying to subconsciously brag about how rich they are. You’ve seen it…
If I find myself doing something during the day that’s not BUILDING my business then I know I’m wasting fucking time. 50% of my day is spent working on my current businesses and the other 50% of my day is spent building new businesses. You have to do both. You can’t simply maintain or you’ll eventually find yourself left in the dust. That’s how we move so fast over here at IMGrind. There is no time to worry about what others are doing. You and only you can build your business. Don’t get caught up in stuff that’s going to waste your time or take away from your grind.
As I mentioned, my typical “business building hours” are from 7 a.m. – 6 p.m. (one hour break for lunch / reflection). If I cannot accomplish what I’m trying to do in a 10 hour day, then it’ll have to wait until the next day. I cannot risk sacrificing my Brain or Body to “get another hour in working.” If I just build my Business and neglect my Brain and Body then I’m not going to reach my full potential.
It has taken me 15 years to get to the point where I am today. I’ve made every mistake in the book and it’s taken me a lot of hard lessons to finally figure all of this out. I’m going public with this information because I want to help you. I wish someone would have spoke out about all of this stuff in one centralized website in the 90s as there is no telling where I would be today had I followed this since I was 13 years old.
I also don’t want people to get the idea that I think I’m perfect; because I’m far from it. I still have days where I screw up. I have days I’ll revert back to my old habits and spend my evening getting intoxicated off booze. I’ll miss workouts; I’ll go for the quick meal. But I try and learn from these mistakes and don’t make a routine of them.
Because we’re all humans and all have temptation, I try to leave Friday evening and Saturday open to enjoy some “cheat meals” or “bad behavior.” Now I don’t mean sit down and drink a case of beer or eat four Big Macs, but if you want to enjoy a pizza with two beers, then go for it. You have to keep yourself sane and ENJOY your daily routine. If you dread it; then you will never stick to it. But moderation is key.
Taking time off is also very important but something I’m going to save for another post. You cannot work though burnout, but that’s a completely different subject.
Today Grinders I challenge you all to write down on a piece of paper what you do each day to build your Body, your Brain, and your Business. Where can you improve? What can you do that your competition isn’t? Optimize it and you’ll achieve things you never dreamed were possible.
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.