While a lot of our Reseller Hosting customers are in-fact WordPress and Web developers, we still get a fair amount of questions from Entrepreneurs just starting their business on how they can design a professional-looking website for their hosting business.
Beginners, use WordPress
If you don’t know the first thing about coding or HTML, WordPress obviously will allow you to have a professional looking website online in a couple of hours.
After you have everything installed and setup, you just need to find a nice-looking template and customize for your business.
Web Hosting WordPress Templates
All of the popular WordPress template websites, such as Themeforest, have a category for web hosting companies:
For under $100 you can have a website that looks very nice and you don’t have to spend a ton of time developing it. Your time is always better spent marketing to your customers!
I’ve seen plenty of beautiful looking Reseller hosting websites fail because they spent all their budget/time making their own website. Once you start making money you can always pay a professional developer to come in and “clean things up” later.
WHMCS provides a couple professionally designed templates by default. If you’re not a developer, I recommend using these to power your back-end (or customer pages) as they will automatically update them as the software updates.
One big mistake I’ll see beginners make, they’ll completely customize their WHMCS template, only to have the changes wiped out from a future update. This can be a tremendous time-waster not to mention pain in the butt!
Instead, use your WordPress website that you can easily customize to do the selling and use your WHMCS install to handle your client area and order pages. It’s already been optimized for you!
Once you install WHMCS, you just need to replace the logo with yours (right click view image location) and then you can add some custom CSS to the /templates/six/custom.css file if you’d like to change some of the colors to match your brand.
How To Develop Your Website
Improve as you progress
As I mentioned above, as you start to get customers and have revenue flowing in, you can then hire a professional to come in and tweak things. ire a professional to come in and tweak things.
When you’re starting a new business you want to develop what’s called your minimum viable product (MVP). This is a product with just enough features to satisfy early customers, and to provide feedback for future development.
In simpler terms, it allows you to “test” your service to see if it’s even viable before sinking thousands of dollars into the project or wasting precious time. Your goal as an Entrepreneur is to get this up and running as quick as possible. Spend your time on the marketing/making money!
Since 1998, I’ve created seven different successful Internet based businesses. While they’ve all been in separate niches, I’ve kept my costs low, developed my MVP as quickly as possible, and spent my time wisely allowing the companies to grow vs. always staying in development.
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.