Black Friday; the infamous official beginning of the holiday shopping season is this week. Each year since I got started making money online (in 1998) I’ve always done very well in terms of monetization on this day. From owning websites that sell premium inventory to large brands such as Walmart to purchasing ad inventory for clients; my companies have always leveraged the hyped-up media event to its fullest advantage.
Every successful marketer out there knows that taking the right creative angle is key to sustaining a high ROI that will send your business into overdrive. This year I want you to consider your options when it comes to mobile traffic. Chances are the majority of people out there shopping are going to have their devices out there looking for a deal. If you’re experienced with lead generation you could simply capture a name/email address/phone number and then send them off to a coupon type offer or an Android/iOS application (perhaps make your own). Collecting this data around the holiday season can be pure gold because of the number of programs you can promote around it. If you capture email addresses you could create your own “holiday saving” newsletter where you could insert CPA offers or sell your own CPA advertising.
Another successful angle to consider this Black Friday is the old fashion survey. Bring visitors to your landing page (mobile or web) and ask them some detail about their shopping experience. Collect data about their age, how much money they plan on spending, if they’re interested in coupons, and then collect the lead (name, email, phone, as much as you can monetize). All of this information can be very valuable if you can sort it out and follow-up accordingly. Programs such as Groupon, Amazon Local, Living Social and many others have affiliate programs that they’re looking to ramp up this holiday season and these can easily be plugged into your lead generation lists.
Some of the discount shopping websites make for great media buy opportunities. Think about the websites shoppers are going to be visiting looking for discounts and purchase media accordingly (hint: type “black Friday specials” into Google and look at those sites). Also remember that a lot of people read their local news website – rather it be a television station or newspaper daily. These provide great opportunities to reach your target audience!
It’s very possible you could have one of your best days this year on Friday; so please take some of the tips I mentioned above into consideration and plan your campaigns accordingly. BTW I’ll be doing some Black Friday shopping online; so don’t neglect those deals either ;).