On Friday I posted an advanced lead generation arbitrage technique that I’ve been using for the past several months to make a lot of money. The entire process is basically taking what you’ve already learned about lead gen arbitrage and conversion funnels and adding your own micro continuity programs to have “your own offers” support the front and back ends of your offer (along with CPA offers). Let’s revisit the graphic I posted Friday:
As promised, I want to provide an example of how I would go about setting one of these offers up. First, you have to do your research and decide on a niche. The good thing here is you have the freedom to enter “untapped” markets and verticals where there is little to no competition and you can garner some cheap traffic and experience explosive ROIs. Now remember your micro continuity program must also been related to your niche and interest those in your demographics. So you need to make sure you have adequate information to create a product that would be worth buying (something of value).
For my example, I’m going to use female weight loss. If you’ve been involved in affiliate marketing for any length of time you realize the potential in this massive vertical. Even with some traffic sources saturated, I ALWAYS find myself discovering new traffic sources that lead to nice ROIs. Also, don’t forget about branching out to other countries besides the United States; everyone wants to look better!
To begin I would have a pre-sell landing page that touts information about how to lose weight quickly and efficiently. My main pitch would focus on people who don’t have a lot of time during the day to workout (who does) but still want to lose weight and get in overall better shape. This would lead them into my squeeze page that promises to reveal the “quickest and easiest ways” to begin losing weight on a limited schedule. This would be the benefit to entering in personal information (name and email address).
Moving on to my front end offer wall I would first ask the visitor to verify their email to receive my “daily weight loss newsletter” that provides these exclusive tips for free. Following that paragraph of text, I would include an offer wall filled with my micro continuity programs and CPA offers. The CPA offers are easy, just ask your favorite affiliate network what offers are hot/garnering the best EPC and place them on the page accordingly. Some micro continuity programs I would create:
- How To Get A Ripped 6-Pack Of Abs In 30 Days
- The 30 Minute Meal Guide To Cooking Delicious Healthy Meals Fast
- The Top Tips & Tricks To Burn More Calories In Your Everyday Lifesyle
Getting some ideas about what you could do for content on these items? The ripped 6-pack of abs could simply be a time-released program based on subscription level (ie: the number of payment cycles) that drips content to the user. The 30 minute meal guide could be a daily/weekly email newsletter that contains recipes for chicken, fish, and meat. We show many examples how to create these programs in 48 hours or less inside Micro Mastery (also how to easily integrate them with AMember, AWeber, and PayPal).
As the user follows through the rest of your conversion funnel you can continue to keep pitching your own micro continuity programs as well as CPA offers. Many times you’ll find that people don’t signup (or even click) your continuity program the first time. So pitch it again at them but try using different calls to action.
On the back end email followup sequence I would recommend doing a daily weight loss newsletter sequence. Have “sponsored” offers throughout but also have some solid content so you don’t get a lot of people unsubscribing/complaining. You want to produce something that people would want to forward to their friends/family. Don’t just think $ – think about adding value and long term customer retention.
As with any lead generation arbitrage offer there are so many traffic sources out there you could literately start a new one every day for the next couple of years. While Google Adwords, Microsoft adCenter, and Facebook are some of the “easier ones” due to the amount of volume they contain, there are plenty of others that you can rock out if used properly.
Now please note I only used weight loss as an example here. As Ruck and I said at our last Grind Session in New York City – health, wealth, and relationships are things that people always want regardless of the economic climate. I know there is going to be some questions on this post, so if you would please post those inside the NameHero Community and leave the comment section below to express your opinion. This way we call all engage together and I’ve already stuck a thread in the Lead Gen section where you can also share your experience testing this.
OK enough about this method for now – let’s all go put it into action. Good luck!
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.